by Neal Spencer | Dec 12, 2023 | News
This time of year always sees a flurry of activity in the OOH industry, so we thought we’d help simplify your life a bit by taking a survey of the important and noteworthy goings-on and putting them all in one place for you. Here’s a quick overview of what’s...
by Neal Spencer | Dec 12, 2023 | News
Chipotle isn’t always on point with their advertising. They’ve had their share of “misses” when it comes to designing effective billboard ads. Having said that, when they get it right, they really get it right. This recent ad campaign is a great case in...
by Neal Spencer | Nov 13, 2023 | News
A lot of people say that politics is one of their least favorite topics of discussion, especially in these divisive times. While there may be some truth to that, borrowing ideas from political campaigns can be a winning strategy if done correctly. Take, for example,...
by Neal Spencer | Nov 13, 2023 | News
Recently, there has been a lot of buzz in the marketplace about the importance of storytelling in marketing, and specifically, using storytelling to create an emotional connection with customers via advertising. This is not a new idea. In fact, as far back as...
by Neal Spencer | Oct 10, 2023 | News
McDonalds has a long history of creating spectacular ad campaigns. It’s a skill the company has honed to a keen edge indeed, and with each new campaign, the company seems to be improving further. Case in point: McDonalds Sweden recently launched a new...
by Neal Spencer | Oct 10, 2023 | News
Recently, Tesco, a British supermarket chain with stores spread across nearly a dozen countries around the world, hit upon an innovative and frankly ingenious way of using digital billboards to draw attention to their brand. The billboard in question is located in...
by Neal Spencer | Sep 14, 2023 | News
Think about the last time you were on the internet. It is overwhelmingly likely that as you navigated the web, your search for the information you were looking for was interrupted by ads. Some of those ads were probably those super annoying popup ads, while others...
by Neal Spencer | Sep 14, 2023 | News
Unless you live in Ireland or the UK, you may not be familiar with M&S Foods. If you’re not, it pays to spend a moment watching video footage of the unique billboard ad they’ve currently got on display on a variety of screens in Manchester and London. The ad...
by Neal Spencer | Aug 8, 2023 | News
McDonalds has a long history of creating incredibly successful, impactful ads. It’s something they’ve gotten very good at, and one of their recent ad campaigns makes a direct reference to current events while increasing their own brand awareness. The billboard...
by Neal Spencer | Aug 8, 2023 | News
Humor can be an incredibly effective way of reaching new customers with billboard advertising, but it’s also something that’s very easy to get wrong. If your joke isn’t expertly crafted, you can wind up alienating as many people as you endear, so it has to be...
