by Neal Spencer | Jul 10, 2023 | News
Whole books have been written on the basics of marketing in general, but effective billboard advertising is a bit of a different beast and surprisingly tricky to get right. While it’s possible to find a number of scholarly articles about billboard advertising in...
by Neal Spencer | Jul 10, 2023 | News
Have you seen the Netflix show “Dark Mirror?” If you haven’t, you owe it to yourself to check it out. It’s one part fascinating and one part terrifying and odds are good that you’ll love it. Season six of the show opens with an episode called “Joan is...
by Neal Spencer | Jun 12, 2023 | News
Let’s talk about where you’re putting your OOH ads, because if you’ve heard it once, you’ve heard it a thousand times: Location really matters. It’s repeated so often that it’s almost a cliché, but how true is it, really? Well, thanks to a partnership...
by Neal Spencer | Jun 12, 2023 | News
Digital billboards are becoming increasingly common, and as technology improves, the kinds of ads companies can create are expanding at a rapid pace. Forced perspective is a technique that allows digital ads to create the appearance...
by Neal Spencer | May 9, 2023 | News
by Neal Spencer | May 9, 2023 | News
There have been a number of older ads that have come to our attention lately that do a brilliant job of illustrating the principle of “show, don’t tell” and this recent campaign by Cingular definitely falls into that category.Cingular, as you may remember, was one of...
by Neal Spencer | May 9, 2023 | News
When it comes to billboard advertising, a company that sells vacuum cleaners is probably last on your list when it comes to looking for inspiration, but a recent ad campaign by Miele might change your mind. Developed by Adarena, the billboard only features a single...
by Neal Spencer | Apr 24, 2023 | News
Uber has a profitability problem. Their core business is losing money and although the company is sitting on mountains of valuable, saleable data that other corporations would be interested in getting their hands on, as of yet, they haven’t found a way of...
by Neal Spencer | Apr 24, 2023 | News
Check out this billboard advertisement by Nike? It’s a lesson in simplicity from a design perspective. We’ve got a simple black background, we’ve got an athlete pulling with all his might, and appearing to pull the tub boat that’s out in the lake the...
by Neal Spencer | Mar 8, 2023 | News
It’s both fabulous and comfortable, is it not? Well, as comfortable as one could reasonably expect a bus stop to be, of course. This is one of IKEA’s latest OOH ads, and it’s brilliant. On the side table, there’s a small placard that announces the stop as...
