by Neal Spencer | Jul 9, 2026 | News
The biggest limitation of a billboard ad is that it is static. It can be notoriously difficult to capture things like speed or momentum (or movement in general) on a static advertisement. That’s what makes this ad by Ford for its iconic Mustang brand so...
by Neal Spencer | Jul 9, 2026 | News
Coca Cola can almost always be relied upon to come up with clever, innovative ad ideas. From their iconic Christmas ads to playful “beat the heat” summertime fare, the company has had a long, tremendously successful track record at producing advertising magic....
by Neal Spencer | Jun 10, 2026 | News
It’s no secret that the cost of just about everything these days is out of control. That’s especially true of World Cup ticket prices, which are north of three thousand dollars apiece. No matter how much you love football (soccer for those living in...
by Neal Spencer | Jun 10, 2026 | News
In the months leading up to Volkswagen’s debut of their ID. Buzz, an all-electric version of their venerable microbus, a series of fiendishly clever billboard ads began appearing in selected markets. Most of these were wrap style ads, designed to be displayed around...
by Neal Spencer | May 6, 2026 | News
Even if you’ve never watched the show, “Stranger Things” you may be familiar enough with the story to know what the Upside Down is. If you don’t, it’s a strange “other world” that loosely mirrors our own but is several shades darker and more dangerous that is...
by Neal Spencer | May 6, 2026 | News
Do you want lots of free press? Who doesn’t, right? One surefire way to get it is to take a page out of Artisan’s playbook. You may have never even heard of this company. It’s one of a legion of AI startups that have suddenly appeared in recent...
by Neal Spencer | Apr 13, 2026 | News
…break me off a piece of that Kit Kat bar! If you’re in the US, then you almost certainly know the jingle and sang along in your head as you read those words. While Kit Kat isn’t well known for its brilliant billboard ad campaigns, the jingle, and by extension, the...
by Neal Spencer | Apr 13, 2026 | News
Canva is probably not a company that leaps immediately to mind when it comes to billboard advertising, but as they demonstrated last year, they know what they’re doing. If you’re not familiar, the company is known for its immensely capable, user friendly online design...
by Neal Spencer | Mar 9, 2026 | News
Sometimes it pays to look to the past to pull ideas into the present. After all, trends tend to be cyclical and what’s old is eventually, inevitably new again. That’s certainly the case with this classic billboard ad, which was first launched way back in...
by Neal Spencer | Mar 9, 2026 | News
Recently, advertising veteran Tara Hatley won an advertising award for an innovative billboard design. It’s worth mentioning because Ms. Hatley has a couple decades of experience in the business, and all of her designs should be studied closely. This one works...
