Show, Don’t Tell, Taken to the Next Level

Show, Don’t Tell, Taken to the Next Level

Apple has a long history of making killer ads, dating back to the 1984 television commercial which dropped jaws around the world. This recent ad campaign takes an entirely different approach.  Rather than showing a dystopian setting or a sleek, gleaming...
Leverage the Power of Other People’s Celebrity

Leverage the Power of Other People’s Celebrity

Not long ago, Sir David Attenborough turned 100 years old, which is a magnificent milestone in its own right. For their part, Lego did something absolutely magical with that fact. Until very recently, when you looked at any box of Legos, it said “For ages 4-99,” so...
This Billboard Shows Speed Without Showing the Car

This Billboard Shows Speed Without Showing the Car

The biggest limitation of a billboard ad is that it is static.  It can be notoriously difficult to capture things like speed or momentum (or movement in general) on a static advertisement. That’s what makes this ad by Ford for its iconic Mustang brand so...
Borrow the Billboards Next Door

Borrow the Billboards Next Door

Coca Cola can almost always be relied upon to come up with clever, innovative ad ideas.  From their iconic Christmas ads to playful “beat the heat” summertime fare, the company has had a long, tremendously successful track record at producing advertising magic....
A Little Wit Can Get People Talking

A Little Wit Can Get People Talking

In the months leading up to Volkswagen’s debut of their ID. Buzz, an all-electric version of their venerable microbus, a series of fiendishly clever billboard ads began appearing in selected markets. Most of these were wrap style ads, designed to be displayed around...
Embrace That Which Defines You

Embrace That Which Defines You

Even if you’ve never watched the show, “Stranger Things” you may be familiar enough with the story to know what the Upside Down is.  If you don’t, it’s a strange “other world” that loosely mirrors our own but is several shades darker and more dangerous that is...
Be Provocative

Be Provocative

Do you want lots of free press?  Who doesn’t, right? One surefire way to get it is to take a page out of Artisan’s playbook. You may have never even heard of this company.  It’s one of a legion of AI startups that have suddenly appeared in recent...
Give Me A Break, Give Me A Break

Give Me A Break, Give Me A Break

…break me off a piece of that Kit Kat bar! If you’re in the US, then you almost certainly know the jingle and sang along in your head as you read those words. While Kit Kat isn’t well known for its brilliant billboard ad campaigns, the jingle, and by extension, the...
Canva Employs the “Inside Joke” Strategy

Canva Employs the “Inside Joke” Strategy

Canva is probably not a company that leaps immediately to mind when it comes to billboard advertising, but as they demonstrated last year, they know what they’re doing. If you’re not familiar, the company is known for its immensely capable, user friendly online design...