by Neal Spencer | Oct 16, 2026 | News
Most of the year, people are habituated to skip right past ads. They’ve seen a thousand of them, and yours is just the next one. Halloween is the rare time of year when that habit changes. For a few weeks in October, people want the spooky stuff. They’re putting up...
by Neal Spencer | Oct 16, 2026 | News
So you’re thinking about putting up your first billboard. Maybe a spot opened up on a road you drive every day, or you’ve just decided it’s time to get your name out where people can see it. Either way, if you’ve never done this before, it’s normal to have a bunch of...
by Neal Spencer | Sep 21, 2026 | News
If you bring up the term “brand lore,” you’re likely to get confused stares in the best case, or watch someone’s eyes glaze right over in the worst. It sounds like one of those buzzwords that gets trotted out every few years and doesn’t...
by Neal Spencer | Sep 21, 2026 | News
Most advertising follows an unwritten rule. You talk about your own product and you leave the competition out of it. Say your piece, make your case, and don’t go poking the other guy. Every so often though, a brand throws that rule out the window and picks a...
by Neal Spencer | Aug 10, 2026 | News
Apple has a long history of making killer ads, dating back to the 1984 television commercial which dropped jaws around the world. This recent ad campaign takes an entirely different approach. Rather than showing a dystopian setting or a sleek, gleaming...
by Neal Spencer | Aug 10, 2026 | News
Not long ago, Sir David Attenborough turned 100 years old, which is a magnificent milestone in its own right. For their part, Lego did something absolutely magical with that fact. Until very recently, when you looked at any box of Legos, it said “For ages 4-99,” so...
