by Neal Spencer | Sep 21, 2026 | News
If you bring up the term “brand lore,” you’re likely to get confused stares in the best case, or watch someone’s eyes glaze right over in the worst. It sounds like one of those buzzwords that gets trotted out every few years and doesn’t...
by Neal Spencer | Sep 21, 2026 | News
Most advertising follows an unwritten rule. You talk about your own product and you leave the competition out of it. Say your piece, make your case, and don’t go poking the other guy. Every so often though, a brand throws that rule out the window and picks a...
by Neal Spencer | Aug 10, 2026 | News
Apple has a long history of making killer ads, dating back to the 1984 television commercial which dropped jaws around the world. This recent ad campaign takes an entirely different approach. Rather than showing a dystopian setting or a sleek, gleaming...
by Neal Spencer | Aug 10, 2026 | News
Not long ago, Sir David Attenborough turned 100 years old, which is a magnificent milestone in its own right. For their part, Lego did something absolutely magical with that fact. Until very recently, when you looked at any box of Legos, it said “For ages 4-99,” so...
by Neal Spencer | Jul 9, 2026 | News
The biggest limitation of a billboard ad is that it is static. It can be notoriously difficult to capture things like speed or momentum (or movement in general) on a static advertisement. That’s what makes this ad by Ford for its iconic Mustang brand so...
by Neal Spencer | Jul 9, 2026 | News
Coca Cola can almost always be relied upon to come up with clever, innovative ad ideas. From their iconic Christmas ads to playful “beat the heat” summertime fare, the company has had a long, tremendously successful track record at producing advertising magic....
