Show, Don’t Tell, Taken to the Next Level

Show, Don’t Tell, Taken to the Next Level

Apple has a long history of making killer ads, dating back to the 1984 television commercial which dropped jaws around the world. This recent ad campaign takes an entirely different approach.  Rather than showing a dystopian setting or a sleek, gleaming...
Leverage the Power of Other People’s Celebrity

Leverage the Power of Other People’s Celebrity

Not long ago, Sir David Attenborough turned 100 years old, which is a magnificent milestone in its own right. For their part, Lego did something absolutely magical with that fact. Until very recently, when you looked at any box of Legos, it said “For ages 4-99,” so...
This Billboard Shows Speed Without Showing the Car

This Billboard Shows Speed Without Showing the Car

The biggest limitation of a billboard ad is that it is static.  It can be notoriously difficult to capture things like speed or momentum (or movement in general) on a static advertisement. That’s what makes this ad by Ford for its iconic Mustang brand so...
Borrow the Billboards Next Door

Borrow the Billboards Next Door

Coca Cola can almost always be relied upon to come up with clever, innovative ad ideas.  From their iconic Christmas ads to playful “beat the heat” summertime fare, the company has had a long, tremendously successful track record at producing advertising magic....
A Little Wit Can Get People Talking

A Little Wit Can Get People Talking

In the months leading up to Volkswagen’s debut of their ID. Buzz, an all-electric version of their venerable microbus, a series of fiendishly clever billboard ads began appearing in selected markets. Most of these were wrap style ads, designed to be displayed around...