Embrace That Which Defines You

Embrace That Which Defines You

Even if you’ve never watched the show, “Stranger Things” you may be familiar enough with the story to know what the Upside Down is.  If you don’t, it’s a strange “other world” that loosely mirrors our own but is several shades darker and more dangerous that is...
Be Provocative

Be Provocative

Do you want lots of free press?  Who doesn’t, right? One surefire way to get it is to take a page out of Artisan’s playbook. You may have never even heard of this company.  It’s one of a legion of AI startups that have suddenly appeared in recent...
Give Me A Break, Give Me A Break

Give Me A Break, Give Me A Break

…break me off a piece of that Kit Kat bar! If you’re in the US, then you almost certainly know the jingle and sang along in your head as you read those words. While Kit Kat isn’t well known for its brilliant billboard ad campaigns, the jingle, and by extension, the...
Canva Employs the “Inside Joke” Strategy

Canva Employs the “Inside Joke” Strategy

Canva is probably not a company that leaps immediately to mind when it comes to billboard advertising, but as they demonstrated last year, they know what they’re doing. If you’re not familiar, the company is known for its immensely capable, user friendly online design...
Take A Page From British Airways’ Playbook

Take A Page From British Airways’ Playbook

Sometimes it pays to look to the past to pull ideas into the present.  After all, trends tend to be cyclical and what’s old is eventually, inevitably new again.  That’s certainly the case with this classic billboard ad, which was first launched way back in...
When an Industry Veteran Does It, Pay Attention

When an Industry Veteran Does It, Pay Attention

Recently, advertising veteran Tara Hatley won an advertising award for an innovative billboard design.  It’s worth mentioning because Ms. Hatley has a couple decades of experience in the business, and all of her designs should be studied closely. This one works...