by Neal Spencer | Apr 13, 2026 | News
…break me off a piece of that Kit Kat bar! If you’re in the US, then you almost certainly know the jingle and sang along in your head as you read those words. While Kit Kat isn’t well known for its brilliant billboard ad campaigns, the jingle, and by extension, the...
by Neal Spencer | Apr 13, 2026 | News
Canva is probably not a company that leaps immediately to mind when it comes to billboard advertising, but as they demonstrated last year, they know what they’re doing. If you’re not familiar, the company is known for its immensely capable, user friendly online design...
by Neal Spencer | Mar 9, 2026 | News
Sometimes it pays to look to the past to pull ideas into the present. After all, trends tend to be cyclical and what’s old is eventually, inevitably new again. That’s certainly the case with this classic billboard ad, which was first launched way back in...
by Neal Spencer | Mar 9, 2026 | News
Recently, advertising veteran Tara Hatley won an advertising award for an innovative billboard design. It’s worth mentioning because Ms. Hatley has a couple decades of experience in the business, and all of her designs should be studied closely. This one works...
by Neal Spencer | Feb 6, 2026 | News
If you’re not familiar with it, Abbott Elementary is a streaming show you can watch on Hulu, now in its fifth season. As with most popular programs, Abbott Elementary took to billboards around the country to advertise in an attempt to pique the curiosity of potential...
by Neal Spencer | Feb 6, 2026 | News
Even if you’ve never actually been to Seattle, you probably know at least one detail about it. It rains there. A lot. One company recently took advantage of that fact and struck marketing gold, and the company in question may surprise you. Ore Ida,...
