by Neal Spencer | Apr 24, 2023 | News
Check out this billboard advertisement by Nike? It’s a lesson in simplicity from a design perspective. We’ve got a simple black background, we’ve got an athlete pulling with all his might, and appearing to pull the tub boat that’s out in the lake the...
by Neal Spencer | Mar 8, 2023 | News
It’s both fabulous and comfortable, is it not? Well, as comfortable as one could reasonably expect a bus stop to be, of course. This is one of IKEA’s latest OOH ads, and it’s brilliant. On the side table, there’s a small placard that announces the stop as...
by Neal Spencer | Mar 8, 2023 | News
Advertising fraud is a particularly troublesome issue and in the digital realm, it is very much on the rise. Last year, based on data collected by Statista, Advertising fraud consumed more than eighty billion dollars in ad spend in 2022, a number which is...
by Neal Spencer | Feb 10, 2023 | News
Everybody knows that Americans are obsessed with coffee. Hot coffee, iced coffee, specialty coffee drinks, it doesn’t really matter. As a country, we run on coffee. If we don’t have a good amount of caffeine coursing through our collective systems,...
by Neal Spencer | Feb 10, 2023 | News
Show, don’t tell. That’s a common bit of advertising advice that almost everyone has heard before. Unfortunately, that’s easier said than done sometimes, and for that reason, anytime we run across an excellent example of that advice in action, it’s well worth...
by Neal Spencer | Jan 11, 2023 | News
On its face, billboard advertising is fairly simple. There are a handful of “rules” that when applied correctly and consistently, will yield good results. Saying that, however, is deceptive. Chess is also a fairly simple game to learn, but it can...
by Neal Spencer | Jan 11, 2023 | News
If you’re not familiar with Spacesaver, the company is renowned for providing mobile shelving and high-density storage solutions. Their slogan, “should have gone to Spacesaver” recently celebrated its twentieth anniversary in use and is featured in every...
by Neal Spencer | Dec 19, 2022 | News
According to a report recently issued by the OAAA (Out of Home Advertising Association of America), outdoor advertising revenue increased by an impressive 11% in the third quarter of 2022, with Digital OOH leading the industry’s advance, surging by 14% compared to the...
by Neal Spencer | Dec 19, 2022 | News
Not long ago, pictures of Ikea mini billboards began popping up on various social media channels. People were talking about them not because of their spectacular artwork or their savvy message, but rather, because of their sheer simplicity. The mini billboards...
by Neal Spencer | Nov 15, 2022 | News
This month, we’re focused on the use of light and shadow in billboard advertising, which honestly, doesn’t get as much attention as it should. Most people who design ad campaigns focus on the fundamentals. Text size and color, arresting images, short, punchy...
