Farm to-To-Table ingredients are the freshest way to eat your meal, and Traeger Grills installed a billboard that reveal just that accompanied with live animals. What better way to inform customers of how fresh your food is then showing the cattle you are using to cook with.
The eye catching “grillboard”, over the course of 5 days, would showcase livestock in a realistic miniature farm that would be removed each day as a piece of meat would be added to the grill on the billboard. The miniature farm was placed directly below the billboard for people to see the fresh livestock that was being used. Some of the animals in the farm were chickens, pigs, and cows.
The best way to tell people about your company is showing them, and that is was makes billboards so unique. This gave Traeger Grills the opportunity to show their customers how much better all-natural ingredients taste. The interactive display only adds to its bold statement about the ingredients that make it to the Traeger grills.
