The biggest limitation of a billboard ad is that it is static. It can be notoriously difficult to capture things like speed or momentum (or movement in general) on a static advertisement.
That’s what makes this ad by Ford for its iconic Mustang brand so remarkable.
The company used nothing more than an impressively-sized sheet of transparent resin that causes whatever is behind it to become blurred. Start with that, place the mustang logo in the corner to let the viewers know exactly what you’re conveying and you’re done.
It’s a fantastic ad that exceeded the company’s wildest expectations. Here’s a picture of a mustang racing across the billboard that doesn’t even use the car! Just the suggestion of a blur – a machine moving impossibly fast across the space.
It’s so simple it almost seems like cheating and yet, this singular ad sparked scores of photographs and thousands of appreciative comments across a range of social media channels.
That’s how you increase brand awareness, and the best part is, this is dead simple to replicate. Want to convey that you offer fast service to your customers? Do you sell speedy computer chips or fast computers with speedy chips in them? Do you offer lightning-fast internet service?
There’s almost no end to the number of ways you can leverage this simple trick. It doesn’t matter what product or service you’re offering. Clear resin can be used to convey speed, so if that’s part of your brand story, this option is absolutely open to you. Even if it’s not, we would love to help you come up with a killer idea for your next ad campaign. Our people have decades of combined experience in the industry, and we’d be thrilled to put our expertise to work for you. Just call us today at 404-671-9490.