by Neal Spencer | Sep 14, 2022 | News
One of the most inventive billboard advertising ideas in recent history comes to us from the Brazilian advertising firm BETC/Havas. The particular campaign we’re talking about was one designed to draw attention to a new television show airing on Fox called “The...
by Neal Spencer | Aug 8, 2022 | News
When you’re designing an ad campaign, the location where you display the ads is every bit as important as the message. CarDoor, an online car buying platform, understands this point very well, as their latest ad campaign demonstrates. The ad itself is a lesson in...
by Neal Spencer | Aug 8, 2022 | News
David Ogilvy is a legend in the advertising world, and someone well worth paying attention to. Over the years, he has gifted us with a number of memorable quotes and by pulling out a few select ones and thinking about them, we can tease out a number of important...
by Neal Spencer | Jul 11, 2022 | News
All that to say that if you’re struggling to come up with a memorable hook, just give us a call at 770-391-8528. We can hardly wait to sit down and talk with you about the possibilities. It’s an advertising truism. For best results, keep the number of words to...
by Neal Spencer | Jul 11, 2022 | News
Creative exaggeration is a fantastic way of getting your point across when advertising, and a recent ad campaign by Nestle for their beloved KitKat candy bar is a fantastic example of that very technique. We’ve spotted three variants of the latest campaign. In...
by Neal Spencer | Jun 6, 2022 | News
Let’s face it, “manscaping” isn’t one of those things you expect to find on a billboard, but that’s exactly what manscaped.com did when they launched their bold and brilliant ad campaign in Penn Station and the PATH station at the World Trade Center where the ads...
