by Neal Spencer | Aug 5, 2024 | News
In the world of billboard advertising, we increasingly see incredibly elaborate billboard designs that really push the envelope, incorporating the latest technology into their designs in a bid to create an image so compelling that it simply demands attention. That...
by Neal Spencer | Aug 5, 2024 | News
If you’re looking for a company to draw advertising inspiration from, you could do a lot worse than studying the McDonald’s playbook. The company has a long history of producing some truly spectacular, memorable billboard ads that demand attention. Their...
by Neal Spencer | Jul 8, 2024 | News
You might think that since NASA is a government agency, they have no need to advertise. After all, their funding comes from the government, why would they need to get the public’s attention? But NASA’s funding is at least in part tied to them being in the public...
by Neal Spencer | Jul 8, 2024 | News
If you’re looking for a fun, clever way to get the attention of your potential customers with your next billboard ad campaign, you could do a lot worse than borrowing an idea from a recent StreetEasy campaign. If you’re not aware, StreetEasy is a real estate website...
by Neal Spencer | Jun 10, 2024 | News
Depending on the business you’re in, you may be wondering how digital out of home advertising can help you. After all, it seems reasonable to conclude that some products are simply better suited to a digital ad campaign than others, but is that true, at the end...
by Neal Spencer | Jun 10, 2024 | News
The Out of Home Advertising Association (OAAA) worked together with the Harris Poll regarding the efficacy of DOOH (Digital Out Of Home advertising). The report summarizing their findings was released at the end of April this year (2024) and contains some truly...
by Neal Spencer | May 10, 2024 | News
If you’re not familiar with the company, audible produces high quality audio books. Audio books are perfect for people who love to read but are generally too busy to do so. Having someone read the book you’re interested to you is a great compromise; and is...
by Neal Spencer | May 10, 2024 | News
You could do a lot worse than taking a page from a recent Paramount + billboard ad. Granted, in the case of Paramount, they had an iconic character to work with in the form of “Master Chief” from Halo, but even if you don’t have the rights to such an instantly...
by Neal Spencer | Apr 15, 2024 | News
Over the last 12 months, we’ve seen a number of bold billboard designs, but few check the “cheeky” box quite as thoroughly and completely as a recent ad campaign by Hirect. If you’re not familiar with the company, they’re a web-based jobs matching platform in...
by Neal Spencer | Apr 15, 2024 | News
A lot of people tend to think of OOH advertising as being decidedly “Old School,” and while there is some truth to that, because a significant portion of OOH advertising still relies on static billboards and related signage, the reality is that this form of...
