by Neal Spencer | Aug 5, 2025 | News
There was a time, not long ago, when people spoke of Augmented Reality in future tense. It would be this super cool thing that would change the advertising game forever…when it arrived. When they worked all the technical kinks out. Guess what? It’s...
by Neal Spencer | Aug 5, 2025 | News
Clicks are disappearing. That’s not hyperbole. According to recent data, 60–75% of search queries are now answered without a single click. Users are getting their answers directly on the search page, through AI summaries, knowledge panels, and featured snippets. In...
by Neal Spencer | Jul 7, 2025 | News
Almost everyone, everywhere, has heard of Adidas. The brand is one of just a handful that has a truly global reach. That, however, is both a blessing and a curse. After all, once you have attained such lofty heights, the bottom is a very long way down and...
by Neal Spencer | Jul 7, 2025 | News
For years, Dove has been one of the leading corporate voices calling out dangerous toxic beauty standards for women. They are everywhere in modern culture. Women and girls are constantly bombarded with images displaying unrealistic beauty standards that...
by Neal Spencer | Jun 6, 2025 | News
If you’re not familiar with the title, Smile 2 is the sequel to the movie Smile, which is a blend of psychological and supernatural horror. The sequel is much the same, and you can tell that with a single glance at the billboard advertising the film’s theatrical...
by Neal Spencer | Jun 6, 2025 | News
It doesn’t happen often in life, or in the world of advertising, but every now and again, events converge in just the right way that it creates a once in a generation opportunity. When something like that happens, you’ve really got no choice. You have to take...
by Neal Spencer | May 5, 2025 | News
There are a lot of ways to go about designing a successful billboard ad campaign, but admittedly, it’s easier to advertise some products on billboards than others. Internet service on a billboard has had a decidedly “hit or miss” history, but Ritter...
by Neal Spencer | May 5, 2025 | News
Sometimes, it takes a truly humble product to demonstrate genius. A quietly brilliant ad campaign featuring Pond Facial Scrub is a classic case in point. At first glance, facial scrub is as unlikely a billboard advertising rockstar as imaginable, but look at...
by Neal Spencer | Apr 8, 2025 | News
Unless you’re actively involved in advertising, you may not be familiar with the name One Twenty Three West but they have been the driving creative force behind some wildly successful OOH ad campaigns in recent years. One of their very best is the BC Children’s...
by Neal Spencer | Apr 8, 2025 | News
Attorneys aren’t really all that popular, and divorce attorneys are even less popular than most, but a recent ad campaign for the firm Kuhn and Kuhn, which specializes in divorce law is proof positive that even attorneys have a bit of a sense of humor and can benefit...
