Do you want lots of free press? Who doesn’t, right?
One surefire way to get it is to take a page out of Artisan’s playbook.
You may have never even heard of this company. It’s one of a legion of AI startups that have suddenly appeared in recent years. The thing that makes Artisan stand out from their peers is that they wasted no time in raising hackles.
Their digital billboard design bore a simple message. “Stop Hiring Humans.”
Needless to say, that statement stopped many of the humans reading the message in their tracks. The company enraged hundreds of thousands of people, and the ad campaign generated tens of millions of impressions, which led to Artisan’s two best growth months ever.
It’s proof positive that the “Attention Economy” is real, and it really matters.
Yes, a lot of the attention was negative. A lot of it was anger…but a lot of it wasn’t. It made people stop and take notice, and most importantly, it brought new customers in the door.
Can it work for you?
Absolutely, but there’s a catch.
You’ve got to be able to handle the surge of anger that will wash over your firm. You’ve got to plan for it, and understand that you will be baited.
If you can resist souring your reputation by taking that bait, a strategy like this can be an absolute goldmine.
It’s not for the faint of heart, however, and if you’re interested in pursuing a strategy like this, it pays to have help. We can provide that assistance. Our advertising professionals can not only help you design your campaign, but also make sure you maximize the gains you see from it.
To get started, just give us a call at 404-671-9490.