A lot of people tend to think of OOH advertising as being decidedly “Old School,” and while there is some truth to that, because a significant portion of OOH advertising still relies on static billboards and related signage, the reality is that this form of advertising has evolved as new technologies have become available, with Digital Billboards being increasingly commonplace, allowing for ever more inventive and advanced ads to be conceived and implemented.
One of the biggest advantages that OOH advertising has over other forms is its persistence. Think about it. When you see an ad on a website, your tendency is to simply click or scroll past it. At best, an advertiser has about a second to get and keep your attention.
That’s not the case where OOH advertising is concerned. Most people travel the same basic path from one day to the next, which means that they will absolutely see every billboard along that path, each time they take it. The drive to and from work each day? You’re bound to lay eyes on several billboards. Going to your favorite restaurant or the grocery store? Same thing.
Every day, every time you’re out, you get exposed to that advertising and the very best billboards are designed to not simply raise brand awareness and encourage action but to make you laugh or smile. To prompt you to take a quick snapshot and share it with your friends, and many people, all over the world do just that.
The social sharing aspect, and the fact that OOH advertising is such a varied canvas that it allows for virtually unlimited creative freedom and flexibility that it is easily one of the most cost effective forms of advertising options available today.
No matter what product or service you sell, and no matter the size of your company, OOH Advertising is a superb way to raise brand awareness and drive customers to whatever you’re selling, wherever it is that you’re selling it.
Best of all, you never have to go it alone. Our advertising professionals have decades of practical, hands-on experience and we’d love the opportunity to work with you. Just call us at 770-391-8528.