Everybody knows that Americans are obsessed with coffee. Hot coffee, iced coffee, specialty coffee drinks, it doesn’t really matter. As a country, we run on coffee. If we don’t have a good amount of caffeine coursing through our collective systems, it’s just not right, right?
Well, a recent Dunkin Donuts Iced Coffee billboard played into that brilliantly.
The billboard design itself was pretty simple: A picture of one of their iced coffee drinks, along with the message “Good Morning.” Except “Morning” was crossed out and “Whenever” written in its place.
You can’t get much simpler than that, and yet, the message is both powerful and unmistakable. Even better, Dunkin’s ad campaign was a smashing success that both increased sales of their cold coffee drinks and sparked a great deal of consumer engagement across multiple social media platforms as people shared the image and added their own commentary. That’s the very definition of advertising success!
Sometimes, playing into stereotypes can be a disaster, but done well, it’s an absolutely superb approach to take and it ties your product and your brand to an iconic representation of society as a whole. That’s exactly what happened here.
Would you like to tap into that kind of advertising magic when you launch your next campaign? We can help with that! Our advertising specialists have decades of combined experience and we’d love to put our expertise to work for you. Just give us a call at 770-391-8528 and let’s make advertising magic together. We’ll work with you to create a campaign that will be remembered and talked about long after the campaign itself comes to an end.