Sometimes, great advertising doesn’t have to be about the products or services you sell at all – at least not directly.
Take, for example, a recent digital ad launched in New York city by Outfront Media for the Landmark 60 alliance.
This brilliant ad campaign made heavy use of QR codes. Passersby would scan the code to be taken to a trivia page where they would be presented with a trivia question and then be given an opportunity to answer it.
Naturally, these trivia questions all pertained to various landmarks in and around the city, so there was ultimately a connection to the Landmark 60 Alliance, but even if there hadn’t been, the branding information on the trivia quiz page could have made it easy for participants to make the connection.
In any case, the campaign generated tremendous buzz and was fun, to boot. This underscores how many new opportunities DOOH opens up for advertisers.
DOOH ads can be passive things that passers by view or experience, but they can also be more. A lot more, as this campaign demonstrates.
The best part is, this basic idea can be used no matter who you are or what business you’re in. Engage and entertain your potential customers. Invite them to play a game with you and stretch their minds. They’ll appreciate it and you’ll find that using this “soft sell” approach can be devastatingly effective, both in terms of generating new sales and in terms of increasing customer loyalty and overall brand awareness.
If you’re struggling to come up with a killer idea for your next ad campaign, we can help with that, even if this type of engagement isn’t up your alley. Our advertising professionals have decades of combined experience and we’d be thrilled for the opportunity to get to know you and help you make some advertising magic. Just give our office a call at 770-391-8528.