“Words are free. It’s how you use them that may cost you.” – Kushandwizdom
Seven…the lucky number has been used all throughout history to convey messages when used correctly. The world was created in seven days, seven continents, the rainbow has seven colors, and the seven wonders of the world. The significance of the number is defined in numerology, the study if numbers, as “The number 7 is both deep and wise” (Numerlogy.com). Now the most important tip about the number 7, in relevancy to advertising, is that on average our brain’s short-term memory can hold up 7 items. So how does this relate to billboard advertising and maximizing your branding? Continue reading to find out.
Attention and retainability of your billboard ad are essential to having a successful campaign…good thing people are driving by it repeatedly to catch the message. The amount of times a driver must see your billboard to remember it is…you guessed it seven times! On their way to and from work each day, grocery shopping, and attending other activities the billboard is in their view.
Matching repetition with a short message of seven words or less is a plan for success. This strategy will help billboards work for you to bring more attention to your brand goals. So start feeling lucky again and begin making the number seven a part of your marketing strategy to gain the best results.