Out-of-Home (OOH) advertising is on track for major growth in 2025. With digital transformation accelerating and brands looking for high-impact, data-driven solutions, OOH is set to dominate.
Industry projections suggest global OOH revenue will hit $41.82 billion, with Digital Out-of-Home (DOOH) contributing $22 billion, an 8.44% increase from 2024.
Programmatic OOH Takes Center Stage
Automated, data-driven ad buying—also known as programmatic OOH (prOOH)—is gaining serious traction.
- Advertisers are leveraging real-time analytics to optimize campaigns on the fly.
- AI and automation tools allow brands to deliver highly targeted, location-specific messages at scale.
Programmatic OOH is no longer a novelty, it’s becoming the standard.
Data-Driven Strategies for Maximum Impact
Forget static billboards. The new wave of OOH is intelligent, measurable, and hyper-personalized.
- Advanced audience analytics are helping brands refine targeting.
- Attribution tools are making it easier to track ROI.
- AI-powered creative optimization allows dynamic messaging that adapts to time of day, weather, and audience behavior.
OOH isn’t just about visibility anymore, it’s about precision and results.
Sustainability Is More Than a Buzzword
Consumers care about sustainability, and so do advertisers.
- Eco-friendly materials are replacing traditional billboard vinyl.
- Green energy-powered digital screens are cutting down carbon footprints.
- More brands are aligning OOH campaigns with corporate responsibility goals.
Expect to see more green messaging and sustainable practices in 2025.
Retail Media and OOH: A Power Combo
Retailers are doubling down on in-store digital screens, blurring the line between OOH and in-store marketing.
- Bunnings is rolling out 300+ LED screens in-store to engage shoppers in real-time.
- Digital signage is turning retail spaces into prime advertising real estate.
- Advertisers can now target consumers at the point of purchase, making OOH even more valuable.
Experiential and Immersive OOH
2025 will see a rise in interactive and immersive OOH campaigns.
- Augmented Reality (AR) and AI-driven activations are taking OOH to the next level.
- Brands are investing in 3D billboards and interactive experiences that drive engagement.
- The blend of physical and digital is creating unforgettable brand moments.
What This Means for Advertisers
OOH in 2025 isn’t just growing—it’s evolving.
- More automation means smarter ad buys.
- Better data means more personalized messaging.
- Sustainability is now a business imperative.
- Retail integration is turning stores into advertising hubs.
- Immersive tech is making OOH more engaging than ever.
For brands that embrace these trends, 2025 offers unmatched opportunities to stand out and connect with consumers in ways that weren’t possible just a few years ago.
OOH isn’t just keeping up, it’s leading the advertising charge.