Check out this billboard advertisement by Nike? It’s a lesson in simplicity from a design perspective. We’ve got a simple black background, we’ve got an athlete pulling with all his might, and appearing to pull the tub boat that’s out in the lake the billboard itself is floating in.
The only text you’ll find on the billboard is the phrase “Ready for your :45?” which may be somewhat cryptic to you unless you’re a hockey player; forty-five minutes being the average length of time a hockey player plays per shift.
In remarkably few words, this billboard is able to tell a compelling story. Your Nike gear is an integral part of training, no matter what sport you play. Consider it to be your super power that will help take your game to the next level.
Not only is it an eye-catching ad, but it has also sparked an ongoing conversation across multiple social media channels which continues to raise brand awareness and boost sales. From an advertising perspective, it doesn’t get much better than that.
Naturally, this works at least in part because Nike is already a well-known brand. Even if your brand isn’t as recognizable, however, the overarching strategy described here can still work for you. It starts with simply visualizing how your product or service can help elevate others, then dial that idea up to eleven and let compelling graphics do the rest.
That’s what we excel at. Thinking outside the box and taking your advertising game to the next level to ensure that you maximize the ROI of every advertising dollar you spend. If that sounds good to you, and if you’re struggling to come up with a killer idea for your next campaign, we can help with that. Just give us a call at 770-391-8528 and let us help you make your next ad campaign unforgettable.