If you’re not familiar with Spacesaver, the company is renowned for providing mobile shelving and high-density storage solutions. Their slogan, “should have gone to Spacesaver” recently celebrated its twentieth anniversary in use and is featured in every billboard campaign they’ve run in that time.
The thing is, high density storage isn’t a sexy, incredibly popular product, so if you’re going to advertise, how do you make it interesting? How do you create compelling ads for a product designed to fade politely into the background?
The company has enjoyed tremendous success by ignoring the standard dimensions of the billboard’s traditional advertising space. They’ll install other elements to add a third dimension, like a ladder situated such that it goes under the ad itself. Or they’ll turn their message sideways and let it run outside of the billboard frame.
The message displayed on the ad is pure simplicity, but the methods used in that display are so quirky and original that they can’t help but be remembered.
The best part is, anybody can use these methods to create an add that almost forces the viewer to take a second, extended look, and once you’ve captured a viewer’s interest and attention, your ad is going to be talked about, and that will drive sales.
It’s a brilliant strategy conducted by a company that doesn’t have an exciting product to sell, and it’s well worth paying attention to their success!
This is the kind of outside the box thinking we bring to the table, so if you’re struggling to come up with a compelling idea for your next billboard advertising campaign, we can help with that. Just give us a call at 770-391-8528 and let’s get started. We’re looking forward to working with you!