If you’re not familiar with it, Abbott Elementary is a streaming show you can watch on Hulu, now in its fifth season.
As with most popular programs, Abbott Elementary took to billboards around the country to advertise in an attempt to pique the curiosity of potential new viewers. It is how they went about it that’s so noteworthy.
Over the last few years, the advertising scene has been increasingly dominated by digital ads. It’s easy to see the attraction. They are more flexible than conventional billboard advertising and far more dynamic.
All that said, there’s value in bucking the popular trend and heading off in a very different direction, and that’s exactly what the marketing team of Abbott Elementary did.
This billboard has to be seen to be fully appreciated.
It’s a hand-crafted 3d diorama, both beautiful and beautifully detailed. This is one part billboard and one part work of art and it shows. From the day it was unveiled it sparked a worldwide conversation on a variety of social media platforms and was frequently photographed just to show it off.
The Claymation inspired character designs and overall vibe of the billboard tell you everything you need to know about the show, and there’s enough information to guide you to exactly where you need to be to watch.
The great thing about this kind of advertising strategy is that it doesn’t really matter what business you’re in. It’s easy to imagine this approach working for everything from computer peripherals to running shoes and pretty much everything in between, and because it turns its back on the current trend, and does so in such a delightful and memorable way, it’s almost guaranteed to get talked about. Want help doing something similar for your next ad campaign? We’ve got you covered. Just give us a call today at 404-671-9490.