Attorneys aren’t really all that popular, and divorce attorneys are even less popular than most, but a recent ad campaign for the firm Kuhn and Kuhn, which specializes in divorce law is proof positive that even attorneys have a bit of a sense of humor and can benefit from a well-designed ad campaign.
In addition to the name of the law firm, the ad design features one word. “Oops,” with the two letter O’s being represented by his and her wedding bands.
Oops indeed.
It doesn’t matter why you’re filing for divorce, what matters is that you find a law firm that can help you navigate the minefield you’re likely to find yourself in once you realize you need one, and as the ad suggests, Kuhn and Kuhn can help you get to the other side of that minefield in one piece.
The simple truth is, nobody likes to think about divorce, not even divorce attorneys. Unfortunately, it’s a fact of life, and when the worst happens and you find that your marriage is at an end, what you really need are people who can get you through it.
The “Oops” ad campaign is brilliant because it takes such a low-key approach and humanizes both the lawyers at the firm, and the unpleasant process itself.
Sometimes, simplicity really is best, and that’s a lesson that’s applicable to any business or industry.
Whether you’d like help designing your next brilliant-but-simple low-key advertising campaign, or if you’ve got something else altogether in mind, we’ve got you covered. Our advertising professionals have decades of combined experience and we’d love to sit down with you and come up with an idea that will stay in the public’s consciousness for years to come and do great things for your bottom line. Give us a call at 404-671-9490.