In honor of Veteran’s Day, November 11th, the Outdoor Advertising Association of America (OAAA) is showing their respect in a big way. OAAA was involved in creating a campaign that is simple, yet powerful. All over the country, digital billboards are lighting up with the colors of military service ribbons.
The goal was to display the designs from coast to coast to show veterans everywhere that they are appreciated for their sacrifice and service, in addition to their families who sacrificed so they could serve.
The campaign features the bright colors of several ribbons and the date. Rob Jackson, a Navy veteran who was involved in the creation of the campaign, says it is quintessential billboard advertising. Taking something small and making it larger than life.
Jackson says, “the vivid colors, deep meaning, and design simplicity (of the ribbons) has always been admired.” He says the billboards are a tribute to all veterans in all branches of our military.
If you see a digital Atlanta billboard simply adorned with stripes of vivid color, know that is part of the campaign. There are several designs being used. No word on how long the campaign will run.