There are a lot of ways to go about designing a successful billboard ad campaign, but admittedly, it’s easier to advertise some products on billboards than others. Internet service on a billboard has had a decidedly “hit or miss” history, but Ritter Communications seems to have cracked the code. Their ad campaign is as bold and colorful as it is brilliant. Let’s take a look.
First, the color choice makes it stand out. You can’t help but notice the purple neon effect they have going on across the entire surface of the ad.
Then there’s a gamer sitting in a gaming chair, sporting headphones and an eyepiece, holding a controller.
To the left of her is the core message that drives home the point of the ad: “Play Without lag, And the Win’s in the Bag.”
And there you have it.
A statement that resonates truth with even casual online gamers. Everybody knows this. Lag kills. The lower your ping, the deadlier you are, and the more fun you’ll have playing online games. That takes Ritter Communications from stodgy utility service to an essential component of fun, and that’s advertising magic. Who doesn’t want to be part of the fun?
While this strategy isn’t a good fit for absolutely every product or service, it can be utilized across vast swathes of the market as a whole, and there’s probably a way it could be applied to whatever your company makes or offers. Even if it can’t, there’s no shortage of other approaches we could take.
At the end of the day, that’s what matters. Having a team of dedicated professionals behind you with decades of industry experience who can find creative ways of applying advertising strategies that have been proven effective time and again.
We are that company and we’re here to help. Just give us a call at 404-671-9490.