LEGO has done it again! They are always thinking of new and innovative ways to inspire kids to build a brighter future, their billboard advertising efforts are not any different. LEGO has built a interactive digital billboard display that allows bystanders to build with virtual bricks on the screen with the swipe of their hand.
Showcasing the creativity and uniqueness of each person’s virtual build has showcased LEGO’s brand messaging of inspiring the builders of tomorrow. The interactive experience gives children the opportunity to design anything using the virtual bricks and letting their imagination blossom.
The lesson here is, stay true to your brand messaging to inspire, help, and give an experience to your customers. One avenue of extending that message to the public is through billboard advertising. Be in front of your customers and provide them an experience before they even walk in your door.