There have been a lot of great billboard ad campaigns in recent months, but a recent one run by Impact Jobs takes the OOH Advertising game to a whole new level.
If you’re not familiar with the company, it’s an employment opportunity company based out of Belgium and is not unlike eLance and similar sites.
This year, employees have been living with a cloud of fear and uncertainty hovering over them. The cause of that cloud is ChatGPT and other generative AI platforms. There’s no question that it’s a disruptive technology that threatens millions, if not tens of millions of jobs.
While many companies have sought to find ways to highlight and celebrate the synergies that are possible between employees and the new tools available, Impact Jobs has decided to go an entirely different route with their latest ad campaign.
Their billboards are placed on the sides of buildings under construction and the billboard text reads simply: “Hey ChatGPT, finish this building.”
Beneath that is the simple statement that “Your skills are irreplaceable.”
Impact Jobs is right. For all the wonderful, amazing things ChatGPT is capable of, it can’t do that, and sometimes, people need a gentle reminder.
The next several years are going to be transformative. Humanoid robots will become mainstream. It is entirely possible that we’ll see the rise of AGI (Artificial General Intelligence) with some experts putting its emergence as close as 2028.
Whatever the future holds, however, there are some kinds of work that won’t be easily replaced and as AI and Robotics become increasingly commonplace, we’re almost certain to see a dramatic rise in demand for goods and services rendered by other humans. That’s a very good thing.
If you’re struggling to come up with the right idea for your next ad campaign, our advertising professionals have decades of experience and would be happy to sit down with you and help you design a memorable campaign that will take your business to the next level. To get started just give our office a call at 770-391-8528.