Are your advertisements receiving the attention they deserve?
We all remember being young children engaging in a fun game of I Spy in the car on a road trip waiting for your family or friends to guess the billboard they passed 2 miles back. Although simple and innocent in its nature, it confirms one fact…billboards work!
On-the-go ad placement gains the attention of consumers. A 30 second commercial slot at 2 o’clock does not guarantee the same amount impressions that billboards offer 24/7. Billboards offer more ad exposure than any other channel of marketing excluding social media advertising. Why? Nielsen Kantar from OAAA (Out of Home Advertising Association of America) did a study discovering that 70% of people’s waking hours are spent away from home. The average amount of time they spend traveling is 25 hours per week. That’s more than an entire day driving! What better way to reach your business’s target audience then to be where they are with…OOH (Out of Home) media.
Billboards, a popular form of OOH, receive the attention your ad deserves. Nielsen Kantar also through his investigation of the study of billboard advertising, found that 81% of consumers report noticing the messages shown on OOH ads. This amplifies the importance of lucky number 7. Repetition influences retention. Once a person notices an ad 7 times, they are more in likely to retain the information being advertised. Therefore, if 81% of consumers are spending 25 hours a week driving the same route each day then by the end of the week or beginning of the next, they would have seen the ad 7 or more times. Therefore, giving your ad the exposure, it deserves.
Every company hopes to gain the attention of their audience, and there are multiple strategies to use to obtain that goal, but billboards provide maximum exposure 24/7 to consumers who are always on-the-go. Next time you’re in the car playing I Spy, try guessing the billboard that you passed 2 miles back.