Lines are blurred when coming back from a crisis, but establishing a new norm creates new opportunities.
“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” A lot of us remember this classic line from the hit movie Ferris Bueller’s Day Off, but this quote is more relatable now more than ever.
Businesses have continued to move more towards online platforms allowing families to spend more time together. More people have gone for walks, go to parks, and kids have been using their imagination outside and riding bikes. A lot more activities are tending to be offline rather than online as restrictions are being lifted. Since the stay at home order was lifted, Georgia specifically has had a decrease of 8.5% of its population stay at home according to The New York Times.
Billboards have been being utilized to inform the public of restaurants opening their doors again. Buyers are ready to get out again after being cooped up in their house for three months. Reports, found here, ranging from March 1 to April 30th reveal that most individuals are traveling to parks (-5%) and grocery stores (-12%).
So, to succeed in a marketplace where everyone is trying to get out of home is to be out of home. OOH media, specifically billboards, is the perfect place to start. It reaches an audience on the go, everywhere. It can directly influence they’re online orders as well.
Delivering your message to your audience effectively is key to informing them of your business’s comeback plans, but if they never see the message then how will they know to buy from your establishment when they’re out and about or online. Life does move pretty fast, but don’t miss an opportunity to be with your clients, customers, friends, and family…out of home.