The innovative digital display at the Atlanta Arts and Entertainment District (AAED) was unveiled today with efforts to establish a Out of Home (OOH) experience of the creative art filled district in Downtown. The revolutionary digital display illuminates the streets as it wraps the corner of the 101 Marietta Street building.
AAED’s eccentric idea of utilizing OOH media such as digital, static, public art, and numerous forms of non-traditional messaging to reach the community. The inciting street display engages the community to see the beauty and vibrance of the city.
Companies such as hometown Atlanta favorite, Coca-Cola, is currently advertising holiday ads on the 1,050 square feet LED high definition digital board at the corner of Marietta Street and Ted Turner Drive. In addition to the digital board, Coca-Cola is also highlighting the intersection at Marietta Street and Cone Street with their static wrapped display of festive ads.
This strategic approach reaches both drivers and those who are walking by. Therefore, the AAED initiative is gaining massive amounts of exposure due to the use of OOH media. Also aiding in the huge success is all the well-renowned entertainment destinations such as Mercedes-Benz Stadium, Centennial Olympic Park, and State Farm Arena, surround the AAED outreach initiative.
As a result, OOH media continues to elevate awareness of highly innovative initiatives, engage with community, and increase the amount of impressions a message receives. Whether in the sky or on street buildings, OOH advertising can have an impact in any state, city, and street. Let your message be seen, so it may have the impact the business intended it have.