A lot of people say that politics is one of their least favorite topics of discussion, especially in these divisive times.
While there may be some truth to that, borrowing ideas from political campaigns can be a winning strategy if done correctly.
Take, for example, this fun ad for an air conditioning company.
Developed by Zt Art Studio, this billboard design is practically a carbon copy of many of the signs that politicians distribute like confetti when they’re running for office.
It features a mix of red and blue typeface, which not only reflects the colors used by our politicians but is also evocative of heating and air conditioning, which is, of course, perfect for an HVAC company.
Then the choice of wording:
- “Voted #1” (furthering the political theme)
- In Callam and Jefferson Counties (specifying their service area)
- Contact information in the form of a phone number
- And of course, a handy picture of HVAC equipment so that there’s no mistaking what the company does and what the advertisement is ultimately for.
While simple in its overall design, this ad has it all, and is a perfect ad for this latest political season. It’s sure to get attention and spark fun conversations across a variety of social media channels, and that’s bound to drive business. This design, in our view, is proof positive that most anything can serve as the spark of inspiration for your next ad campaign!
Are you struggling to come up with the next big advertising idea for your company? If so, we can help! Our advertising professionals have decades of experience in the field, and we’d love to help make your next ad campaign unforgettable. Just give us a call at 770-391-8528 and let’s get started.