It’s the start of Advertising Week and to kick it off, the Outdoor Advertising Association of America (OAAA) is trying to capitalize on the growing fears that digital ads don’t reach real people. Despite the fact that companies have been spending a lot on online marketing, they fear that the ads are being buried or the traffic results are being goosed by computerized bots but not viewed by real people. The OAAA launched a “Feel the Real” campaign today and has donated millions of dollars in billboard space to run it. It aims to show advertisers that digital out of home advertising is seen by real people and doesn’t have the issues encountered with internet advertising. This is the first time the OAAA is addressing the viewability and ad fraud issues head on. Chief executive Nancy Fletcher says the ultimate goal is to get advertisers to ramp up their out of home spending. Have you seen this ad on an Atlanta billboard?