Making Billboards POP
POP!! Billboards are more than just a sign but a way to communicate emotions, ideas, thoughts…a message from your business to the public. Spring off the board with innovative ideas that capture the eye of the beholder. The hit tv show from 1959 named The Twilight Zone popped out at audience because of its innovative twist endings. Each episode told a story or conveyed some sort of message in a unique way. The show became a hit for decades.
Billboard advertising is very similar in the fact that each business has a message to be seen, but how you present it determines the impact. So, be creative and out of the box when designing your billboard design because a picture can say a thousand words…but what words are you trying to say? When someone looks at your billboard, they should be able to know exactly what your message is trying to tell them. The design of the message impacts how the message is received.