If you’ve got a great product that you’re proud of, sometimes advertising is as simple as just showing it off.
If you’re not familiar with Bel Furniture, they’re a popular retail outlet in the great state of Texas, offering quality furniture at reasonable prices, and as this billboard attests to, they sell all types of home furnishings, including theater style recliners.
If you’ve got a smaller living room, maybe you’ll only have room for a pair. If you’ve got more space and you want to turn your den into a legitimate home theater, then a row of these awesome, comfortable recliners and a big screen tv, and you’re well on your way (bonus points for adding high quality speakers).
The folks at Bel Furniture know they’ve got a good thing, and they know that all they’ve got to do is showcase that to get people’s attention. That’s why the billboard is designed the way it is.
The theater style seating takes center stage, extending beyond the confines of the rectangular billboard space, giving off larger-than-life vibes, and the rest of the design is incidental.
A tag line (“front row without the tickets”), the name of the store, and the web address. That’s it. That’s the entire ad, and it’s brilliant.
The best part is, anybody can do this, no matter what business you’re in. Just – showcase your product and how awesome it is, and let people come see the proof for themselves.
If you’re interested in that or some other billboard marketing strategy, but you’re a little overwhelmed and not sure how to start, we can help with that! Just call us at 404-671-9490.