As the saying goes, there’s more than one way to skin a cat.
Advertising is tough. With so many products and services competing for the attention of consumers, it can be notoriously difficult to get noticed. If you want to stand out, you’ve got to think differently. One compelling way to do that would be to take a page from the city of Denver.
Over the years, billboards have cropped up all over the city, sponsored by the Denver Water Authority. While they all sport very different aesthetics, the central message is the same: Conserve water. Use only what you need.
The American West is in the midst of one of the longest droughts since records have been kept, so the city’s plea is a pragmatic one and the campaign is certainly getting noticed and sparking lively conversations on a variety of social media channels.
The lesson here is simple. Whatever business you’re in, your company stands for something. You, as the company’s owner have a wide range of causes you care deeply about. Often, there’s a tremendous amount of overlap and synergy there.
Simply zero in on something you’re passionate about that also happens to align with the core value of your company and advertise that.
The beauty of this approach is that literally everyone expects companies to advertise their products. You get attention by specifically not doing that but by showcasing what your company cares about. It increases your brand’s visibility and gains you easy allies in the form of people who care about the same things you do, and that, in turn, brings in more business.
If you’re struggling to make sense of how that approach might work, we can help with that too. Just give our office a call at 770-391-8528 and tell us what you’re passionate about. What your brand stands for. We’ll help you fill in the blanks and create an ad campaign that won’t soon be forgotten! Call us today at 770-391-8528.