Although digital billboards are still a relatively new form of advertising, they are making an impact. A new online study by Nielson found that consumers are able to recall the digital messages better than any other form of ad media. Consumers said the ads “stood out more” and more than half of the travelers passing digital billboards were able to recall the message when passing the same billboard more than a month later. Respondents also commented that they liked the immediacy and timeliness of the digital billboards. The top performing categories on the digital billboards were entertainment, gaming and quick service restaurants. Nielson polled more than 1200 people in five major metro areas around the country, including Atlanta.
