by Neal Spencer | Dec 12, 2023 | News
This time of year always sees a flurry of activity in the OOH industry, so we thought we’d help simplify your life a bit by taking a survey of the important and noteworthy goings-on and putting them all in one place for you. Here’s a quick overview of what’s...
by Neal Spencer | Dec 12, 2023 | News
Chipotle isn’t always on point with their advertising. They’ve had their share of “misses” when it comes to designing effective billboard ads. Having said that, when they get it right, they really get it right. This recent ad campaign is a great case in...
by Neal Spencer | Nov 13, 2023 | News
A lot of people say that politics is one of their least favorite topics of discussion, especially in these divisive times. While there may be some truth to that, borrowing ideas from political campaigns can be a winning strategy if done correctly. Take, for example,...
by Neal Spencer | Nov 13, 2023 | News
Recently, there has been a lot of buzz in the marketplace about the importance of storytelling in marketing, and specifically, using storytelling to create an emotional connection with customers via advertising. This is not a new idea. In fact, as far back as...
by Neal Spencer | Oct 10, 2023 | News
McDonalds has a long history of creating spectacular ad campaigns. It’s a skill the company has honed to a keen edge indeed, and with each new campaign, the company seems to be improving further. Case in point: McDonalds Sweden recently launched a new...
by Neal Spencer | Oct 10, 2023 | News
Recently, Tesco, a British supermarket chain with stores spread across nearly a dozen countries around the world, hit upon an innovative and frankly ingenious way of using digital billboards to draw attention to their brand. The billboard in question is located in...
