by Neal Spencer | Nov 13, 2023 | News
A lot of people say that politics is one of their least favorite topics of discussion, especially in these divisive times. While there may be some truth to that, borrowing ideas from political campaigns can be a winning strategy if done correctly. Take, for example,...
by Neal Spencer | Nov 13, 2023 | News
Recently, there has been a lot of buzz in the marketplace about the importance of storytelling in marketing, and specifically, using storytelling to create an emotional connection with customers via advertising. This is not a new idea. In fact, as far back as...
by Neal Spencer | Oct 10, 2023 | News
McDonalds has a long history of creating spectacular ad campaigns. It’s a skill the company has honed to a keen edge indeed, and with each new campaign, the company seems to be improving further. Case in point: McDonalds Sweden recently launched a new...
by Neal Spencer | Oct 10, 2023 | News
Recently, Tesco, a British supermarket chain with stores spread across nearly a dozen countries around the world, hit upon an innovative and frankly ingenious way of using digital billboards to draw attention to their brand. The billboard in question is located in...
by Neal Spencer | Sep 14, 2023 | News
Think about the last time you were on the internet. It is overwhelmingly likely that as you navigated the web, your search for the information you were looking for was interrupted by ads. Some of those ads were probably those super annoying popup ads, while others...
by Neal Spencer | Sep 14, 2023 | News
Unless you live in Ireland or the UK, you may not be familiar with M&S Foods. If you’re not, it pays to spend a moment watching video footage of the unique billboard ad they’ve currently got on display on a variety of screens in Manchester and London. The ad...
