Times Square Atmosphere Could Be Coming to Atlanta

Times Square Atmosphere Could Be Coming to Atlanta

A visit to New York City is hardly complete without a stroll through Times Square.  A “bright light district” similar to that iconic destination may soon be coming to Atlanta.  An organization called Central Atlanta Progress (CAP) is pushing to have sign...
Outdoor Ads Get ‘Touchy Feely’ in Columbia

Outdoor Ads Get ‘Touchy Feely’ in Columbia

  The makers of Kit Kat and their agencies went a slightly different route when introducing their candy to Columbia last year.  Rather than hand out samples to show people how delicious their product was, agencies built on their slogan, “Give me a...
Puzzling Billboard Campaign Captures Michigan

Puzzling Billboard Campaign Captures Michigan

Are you good at puzzles?  Do you think you could solve one on a giant billboard?  Commuters in Grand Rapids, Michigan were treated to a puzzle over the summer as a stunt for the Mary Free Bed Rehabilitation Center.  The stunt spanned a few days earlier this month as...
Mississippi State Thanks Former QB with Billboards

Mississippi State Thanks Former QB with Billboards

  Mississippi State used digital billboards this weekend to thank a former star player and wish him well as he kicked off his professional career.  The school wanted former quarterback Dak Prescott to know that they were behind him as he prepared for his first...
Billboard Advertising Revenues Continue to Rise

Billboard Advertising Revenues Continue to Rise

Billboard and other Out of Home Advertising (OOH) have seen revenues rise 4.1 percent in the second quarter of 2016, compared to the same time last year.  For the year to date, OOH is up 3.8 percent and is outpacing total local media, which is trending downward,...
Billboard Campaign Shows Support for Police

Billboard Campaign Shows Support for Police

A statewide billboard campaign has been launched in a show of support for law enforcement.  Hundreds of digital billboards will display the message, “Home of the Free because of Georgia’s Brave,” along with an image of a police officer or a badge....