by Susan 1 | Aug 19, 2019 | News
McDonald’s has been doing billboards for decades. Today, they are one of the biggest spenders in the Out of Home (OOH) arena. But they don’t play by what are considered the “rules” of good billboard creative. And it doesn’t seem to...
by Susan 1 | Aug 19, 2019 | News
A recent Neilsen study concluded that 66% of Out of Home (OOH) viewers used their smartphone after seeing an OOH ad. Most searched the brand, while others visited the advertiser’s website or downloaded an app. Chief Marketing Officer at the Outdoor Advertising...
by Susan 1 | Jul 10, 2019 | News
One of the highest honors in the Out of Home Advertising (OOH) industry is to have your design considered for a Grand Prix Award in Cannes. Some question the reason for the awards, while others say they add value to the industry and accurately reflect and reward it....
by Susan 1 | Jul 9, 2019 | News
About a month ago, Nielson released their latest study on Out of Home Advertising (OOH). It examined American travel habits and the OOH they are exposed to while doing so. The results revealed that more than 90% of travelers noticed OOH advertising within the month,...
by Susan 1 | Jun 28, 2019 | News
The winners for the 2019 Project Yellow Light Scholarship competition were announced earlier this month in New York. More than 2700 students from around the country entered the competition, a near 70% jump over last year’s entries. Project Yellow Light was born...
by Neal Spencer | May 22, 2019 | News
Billboards and Out of Home advertising could be considered the grandparents to today’s modern forms of advertising, like social media. But they aren’t ready to retire. In fact, billboards seem to be working in sync, even expanding their reach into the...
