by Susan 1 | Oct 4, 2019 | News
Sometimes, the most effective advertising campaigns don’t focus on whatever product you’re selling at all, but rather, showcase your company’s efforts to improve the space you do business in. What we’re talking about here specifically is corporate citizenship....
by Susan 1 | Oct 4, 2019 | News
Spotify definitely belongs on your shortlist of companies to follow if you’re looking for innovative ad campaign ideas. Over the years, the company has been highlighted repeatedly for their imaginative ad campaigns and one of their more recent ones is no...
by Susan 1 | Sep 30, 2019 | News
Most advertisers want to target the people most likely to buy their product, therefore making the best use of their ad spend. What if you could nearly pinpoint where your best target audience is, and post your product or service there? Now you can. The charts below...
by Susan 1 | Sep 30, 2019 | News
Facebook has released some numbers showing the benefits of pairing their platform with an outdoor advertising campaign. According to the folks at Facebook, because the use of smartphones is so widespread and out of home advertising is so highly visible, businesses who...
by Susan 1 | Aug 19, 2019 | News
McDonald’s has been doing billboards for decades. Today, they are one of the biggest spenders in the Out of Home (OOH) arena. But they don’t play by what are considered the “rules” of good billboard creative. And it doesn’t seem to...
by Susan 1 | Aug 19, 2019 | News
A recent Neilsen study concluded that 66% of Out of Home (OOH) viewers used their smartphone after seeing an OOH ad. Most searched the brand, while others visited the advertiser’s website or downloaded an app. Chief Marketing Officer at the Outdoor Advertising...
