Messages of Hope Can Really Resonate

Messages of Hope Can Really Resonate

Unless you live in the UK, you may not be familiar with B&Q.  They’re a retail outlet that can best be described as the “Home Depot” of the UK, selling a broad range of DIY home improvement, lawn and garden products. At the height of the pandemic, companies like...
Billboard Advertising Best Practices

Billboard Advertising Best Practices

Effective billboard advertising is one part art and one part science.  You’ve got to be skilled at both the art and the science aspect if you want to see real, lasting success in your advertising campaigns.  But what does that mean, exactly?  In this short piece,...
Digesting the Top 2022 OOH Super Bowl Ads in Los Angeles

Digesting the Top 2022 OOH Super Bowl Ads in Los Angeles

The Super Bowl is the National Football League championship game, played annually between the champions of the National and the American Football Conferences. Every year, millions of people across the United States stay tune to watch it. Some people watch it for the...
Think Outside the Billboard

Think Outside the Billboard

Marmite Dynamite Chilli Spread might seem like a tough product to make a good billboard ad around.  If you’re not familiar with the product, it’s popular in the UK, but little known elsewhere. Or, at least it was little known until the company’s runaway success with...
Take A Lesson From Klarna And Defy Convention

Take A Lesson From Klarna And Defy Convention

Sometimes, you have to turn expectations onto their heads in order to get attention.  This strategy was recently used by financial services company Klarna to great effect. Millennials get a bad rap for a lot of different reasons, and one of the things that old timers...