Make Yourself Part of the Fun

Make Yourself Part of the Fun

There are a lot of ways to go about designing a successful billboard ad campaign, but admittedly, it’s easier to advertise some products on billboards than others.  Internet service on a billboard has had a decidedly “hit or miss” history, but Ritter...
The Power of Empathy in Advertising

The Power of Empathy in Advertising

Sometimes, it takes a truly humble product to demonstrate genius.  A quietly brilliant ad campaign featuring Pond Facial Scrub is a classic case in point. At first glance, facial scrub is as unlikely a billboard advertising rockstar as imaginable, but look at...
Proof That any Company Can Benefit From Advertising

Proof That any Company Can Benefit From Advertising

Attorneys aren’t really all that popular, and divorce attorneys are even less popular than most, but a recent ad campaign for the firm Kuhn and Kuhn, which specializes in divorce law is proof positive that even attorneys have a bit of a sense of humor and can benefit...
Show, But Show In Innovative Fashion

Show, But Show In Innovative Fashion

Quick, if you wanted to design a billboard that showed off how transparent your company was, how would you do it? Well, if you’re anything like Capital One, UK, you’d do it by hiring a great design firm (Rise at Seven) to build you a transparent billboard which...