by Neal Spencer | Mar 9, 2026 | News
Sometimes it pays to look to the past to pull ideas into the present. After all, trends tend to be cyclical and what’s old is eventually, inevitably new again. That’s certainly the case with this classic billboard ad, which was first launched way back in...
by Neal Spencer | Mar 9, 2026 | News
Recently, advertising veteran Tara Hatley won an advertising award for an innovative billboard design. It’s worth mentioning because Ms. Hatley has a couple decades of experience in the business, and all of her designs should be studied closely. This one works...
by Neal Spencer | Feb 6, 2026 | News
If you’re not familiar with it, Abbott Elementary is a streaming show you can watch on Hulu, now in its fifth season. As with most popular programs, Abbott Elementary took to billboards around the country to advertise in an attempt to pique the curiosity of potential...
by Neal Spencer | Feb 6, 2026 | News
Even if you’ve never actually been to Seattle, you probably know at least one detail about it. It rains there. A lot. One company recently took advantage of that fact and struck marketing gold, and the company in question may surprise you. Ore Ida,...
by Neal Spencer | Jan 8, 2026 | News
There aren’t many things less glamorous than a roadside gas station, but the Gila Bend food mart struck gold with a wonderfully effective series of advertisements. Gas is a commodity, so you’ll find relatively few people who have much in the way of brand loyalty. And...
by Neal Spencer | Jan 8, 2026 | News
Most people think of billboards as static advertising, not passive. People walk or drive by and they read it, and that’s fine. It’s a perfectly acceptable advertising method and it’s what most people expect. Sometimes though, if you can find a way, doing the...
