by Neal Spencer | Jun 6, 2022 | News
Many futurists predicted the death of OOH advertising when the internet took off. It was easy to see why they thought the way they did but their thinking proved to be incorrect. As the internet continues to mature, far from going extinct, OOH advertising as seen a...
by Neal Spencer | May 3, 2022 | News
National Geographic isn’t known for its brilliant billboard ads but every once in a while, they strike gold. Consider this brilliant, attention-grabbing offering: Created by Loducca for National Geographic, the ad doesn’t rely on a billboard at all, but rather,...
by Neal Spencer | May 3, 2022 | News
Digital billboards are all the rage these days, but they’re not the only game in town and, every once in a while, you find a stunning 3D billboard that really ups the ante. Take, for example, this offering by the makers of Kraken Black Spiced Rum. Not only is the...
by Neal Spencer | Apr 18, 2022 | News
Unless you live in Europe, you might not be familiar with Marmite. It’s a food spread invented by German scientists and sold primarily in England. Other than that, it’s biggest claim to fame is that its name inspired an Australian spread that’s probably better, or...
by Neal Spencer | Apr 18, 2022 | News
Unless you live in the UK, you may not be familiar with B&Q. They’re a retail outlet that can best be described as the “Home Depot” of the UK, selling a broad range of DIY home improvement, lawn and garden products. At the height of the pandemic, companies like...
by Neal Spencer | Mar 7, 2022 | News
Effective billboard advertising is one part art and one part science. You’ve got to be skilled at both the art and the science aspect if you want to see real, lasting success in your advertising campaigns. But what does that mean, exactly? In this short piece,...
by Neal Spencer | Mar 7, 2022 | News
Amazon, the company, is a great source of inspiration for its ads, especially recently. If you’re not a fan of fantasy, you may not have known about the “Wheel of Time” series, recently released on Prime. In the runup to the release of the first episode, the company...
by Neal Spencer | Feb 24, 2022 | News
The Super Bowl is the National Football League championship game, played annually between the champions of the National and the American Football Conferences. Every year, millions of people across the United States stay tune to watch it. Some people watch it for the...
by Neal Spencer | Feb 15, 2022 | News
Marmite Dynamite Chilli Spread might seem like a tough product to make a good billboard ad around. If you’re not familiar with the product, it’s popular in the UK, but little known elsewhere. Or, at least it was little known until the company’s runaway success with...
by Neal Spencer | Feb 15, 2022 | News
Sometimes, you have to turn expectations onto their heads in order to get attention. This strategy was recently used by financial services company Klarna to great effect. Millennials get a bad rap for a lot of different reasons, and one of the things that old timers...
