by Neal Spencer | Aug 8, 2022 | News
David Ogilvy is a legend in the advertising world, and someone well worth paying attention to. Over the years, he has gifted us with a number of memorable quotes and by pulling out a few select ones and thinking about them, we can tease out a number of important...
by Neal Spencer | Jul 11, 2022 | News
All that to say that if you’re struggling to come up with a memorable hook, just give us a call at 770-391-8528. We can hardly wait to sit down and talk with you about the possibilities. It’s an advertising truism. For best results, keep the number of words to...
by Neal Spencer | Jul 11, 2022 | News
Creative exaggeration is a fantastic way of getting your point across when advertising, and a recent ad campaign by Nestle for their beloved KitKat candy bar is a fantastic example of that very technique. We’ve spotted three variants of the latest campaign. In...
by Neal Spencer | Jun 6, 2022 | News
Let’s face it, “manscaping” isn’t one of those things you expect to find on a billboard, but that’s exactly what manscaped.com did when they launched their bold and brilliant ad campaign in Penn Station and the PATH station at the World Trade Center where the ads...
by Neal Spencer | Jun 6, 2022 | News
Many futurists predicted the death of OOH advertising when the internet took off. It was easy to see why they thought the way they did but their thinking proved to be incorrect. As the internet continues to mature, far from going extinct, OOH advertising as seen a...
by Neal Spencer | May 3, 2022 | News
National Geographic isn’t known for its brilliant billboard ads but every once in a while, they strike gold. Consider this brilliant, attention-grabbing offering: Created by Loducca for National Geographic, the ad doesn’t rely on a billboard at all, but rather,...
by Neal Spencer | May 3, 2022 | News
Digital billboards are all the rage these days, but they’re not the only game in town and, every once in a while, you find a stunning 3D billboard that really ups the ante. Take, for example, this offering by the makers of Kraken Black Spiced Rum. Not only is the...
by Neal Spencer | Apr 18, 2022 | News
Unless you live in Europe, you might not be familiar with Marmite. It’s a food spread invented by German scientists and sold primarily in England. Other than that, it’s biggest claim to fame is that its name inspired an Australian spread that’s probably better, or...
by Neal Spencer | Apr 18, 2022 | News
Unless you live in the UK, you may not be familiar with B&Q. They’re a retail outlet that can best be described as the “Home Depot” of the UK, selling a broad range of DIY home improvement, lawn and garden products. At the height of the pandemic, companies like...
by Neal Spencer | Mar 7, 2022 | News
Effective billboard advertising is one part art and one part science. You’ve got to be skilled at both the art and the science aspect if you want to see real, lasting success in your advertising campaigns. But what does that mean, exactly? In this short piece,...
