by Neal Spencer | Sep 14, 2022 | News
One of the most inventive billboard advertising ideas in recent history comes to us from the Brazilian advertising firm BETC/Havas. The particular campaign we’re talking about was one designed to draw attention to a new television show airing on Fox called “The...
by Neal Spencer | Aug 8, 2022 | News
When you’re designing an ad campaign, the location where you display the ads is every bit as important as the message. CarDoor, an online car buying platform, understands this point very well, as their latest ad campaign demonstrates. The ad itself is a lesson in...
by Neal Spencer | Aug 8, 2022 | News
David Ogilvy is a legend in the advertising world, and someone well worth paying attention to. Over the years, he has gifted us with a number of memorable quotes and by pulling out a few select ones and thinking about them, we can tease out a number of important...
by Neal Spencer | Jul 11, 2022 | News
All that to say that if you’re struggling to come up with a memorable hook, just give us a call at 770-391-8528. We can hardly wait to sit down and talk with you about the possibilities. It’s an advertising truism. For best results, keep the number of words to...
by Neal Spencer | Jul 11, 2022 | News
Creative exaggeration is a fantastic way of getting your point across when advertising, and a recent ad campaign by Nestle for their beloved KitKat candy bar is a fantastic example of that very technique. We’ve spotted three variants of the latest campaign. In...
by Neal Spencer | Jun 6, 2022 | News
Let’s face it, “manscaping” isn’t one of those things you expect to find on a billboard, but that’s exactly what manscaped.com did when they launched their bold and brilliant ad campaign in Penn Station and the PATH station at the World Trade Center where the ads...
by Neal Spencer | Jun 6, 2022 | News
Many futurists predicted the death of OOH advertising when the internet took off. It was easy to see why they thought the way they did but their thinking proved to be incorrect. As the internet continues to mature, far from going extinct, OOH advertising as seen a...
by Neal Spencer | May 3, 2022 | News
National Geographic isn’t known for its brilliant billboard ads but every once in a while, they strike gold. Consider this brilliant, attention-grabbing offering: Created by Loducca for National Geographic, the ad doesn’t rely on a billboard at all, but rather,...
by Neal Spencer | May 3, 2022 | News
Digital billboards are all the rage these days, but they’re not the only game in town and, every once in a while, you find a stunning 3D billboard that really ups the ante. Take, for example, this offering by the makers of Kraken Black Spiced Rum. Not only is the...
by Neal Spencer | Apr 18, 2022 | News
Unless you live in Europe, you might not be familiar with Marmite. It’s a food spread invented by German scientists and sold primarily in England. Other than that, it’s biggest claim to fame is that its name inspired an Australian spread that’s probably better, or...
