by Neal Spencer | Feb 10, 2023 | News
Show, don’t tell. That’s a common bit of advertising advice that almost everyone has heard before. Unfortunately, that’s easier said than done sometimes, and for that reason, anytime we run across an excellent example of that advice in action, it’s well worth...
by Neal Spencer | Jan 11, 2023 | News
On its face, billboard advertising is fairly simple. There are a handful of “rules” that when applied correctly and consistently, will yield good results. Saying that, however, is deceptive. Chess is also a fairly simple game to learn, but it can...
by Neal Spencer | Jan 11, 2023 | News
If you’re not familiar with Spacesaver, the company is renowned for providing mobile shelving and high-density storage solutions. Their slogan, “should have gone to Spacesaver” recently celebrated its twentieth anniversary in use and is featured in every...
by Neal Spencer | Dec 19, 2022 | News
According to a report recently issued by the OAAA (Out of Home Advertising Association of America), outdoor advertising revenue increased by an impressive 11% in the third quarter of 2022, with Digital OOH leading the industry’s advance, surging by 14% compared to the...
by Neal Spencer | Dec 19, 2022 | News
Not long ago, pictures of Ikea mini billboards began popping up on various social media channels. People were talking about them not because of their spectacular artwork or their savvy message, but rather, because of their sheer simplicity. The mini billboards...
by Neal Spencer | Nov 15, 2022 | News
This month, we’re focused on the use of light and shadow in billboard advertising, which honestly, doesn’t get as much attention as it should. Most people who design ad campaigns focus on the fundamentals. Text size and color, arresting images, short, punchy...
by Neal Spencer | Nov 15, 2022 | News
Successful advertising can take a number of forms, but recently, the makers of Corona beer hit upon a novel idea that really took their advertising game to the next level. The billboard in question was located in the city of Brighton in the UK, and the company...
by Neal Spencer | Oct 10, 2022 | News
Unless you live in Nigeria, you may be unfamiliar with the Chamdor brand. It is the best-selling brand of alcohol-free wine in Nigeria and the company prides itself on quality. All of the grapes used in their product are low-acidity Chenin Blanc and Muscat...
by Neal Spencer | Oct 10, 2022 | News
Modelo, a well-known brand of beer, recently launched a stellar ad campaign conceived and implemented by the advertising studio, Groove Jones. There are a great many different ways one can go about advertising a product, but Modelo’s campaign, which saw a handful of...
by Neal Spencer | Sep 14, 2022 | News
One of the things you hear repeatedly in advertising circles is “think outside the box!” It’s a phrase designed to prompt people to think about billboard advertising in new, creative and unconventional ways, and to be fair, that kind of thinking has led to some...
