by Neal Spencer | Mar 18, 2024 | News
During the Pandemic, the world was essentially put on hold, and OOH advertising got put on hold with it, with OOH Advertising expenditures dropping some 30% during that period. Thankfully, those days are now behind us, and OOH Advertising has come roaring back to the...
by Neal Spencer | Mar 18, 2024 | News
Getting lots of eyeballs onto your billboard is, of course, a top priority for any marketer utilizing OOH advertising, but what if your next billboard campaign could be more than that? What if you could create a level of interactivity that caused people to actively...
by Neal Spencer | Feb 19, 2024 | News
If you haven’t seen videos of Coke’s amazing digital billboard posted just outside of Terminal 3 at the Guarulhos Airport in São Paulo, then you’ve been missing out. The billboard is pure magic that blurs the line between the real world and the digital. In the...
by Neal Spencer | Feb 19, 2024 | News
If you run a small or medium-sized business, it can be virtually impossible to get a well-known celebrity to endorse the product you sell. Surreal Cereal seems to have cracked the code, and if you want, but cannot afford a genuine celebrity endorsement, their...
by Neal Spencer | Jan 12, 2024 | News
It’s been a good year for OOH advertising. The pandemic is finally firmly in the world’s rearview mirror, the world’s economy has opened back up, and most of the supply chain issues seem to have been resolved. Things are looking up, which bodes well for...
by Neal Spencer | Jan 12, 2024 | News
Las Vegas is famous for a lot of things, but they’re recently added yet another item to the list. It’s now home to the world’s largest digital billboard! Called simply “The Sphere” it is all but guaranteed to become an iconic landmark as it’s one of the most...
by Neal Spencer | Dec 12, 2023 | News
This time of year always sees a flurry of activity in the OOH industry, so we thought we’d help simplify your life a bit by taking a survey of the important and noteworthy goings-on and putting them all in one place for you. Here’s a quick overview of what’s...
by Neal Spencer | Dec 12, 2023 | News
Chipotle isn’t always on point with their advertising. They’ve had their share of “misses” when it comes to designing effective billboard ads. Having said that, when they get it right, they really get it right. This recent ad campaign is a great case in...
by Neal Spencer | Nov 13, 2023 | News
A lot of people say that politics is one of their least favorite topics of discussion, especially in these divisive times. While there may be some truth to that, borrowing ideas from political campaigns can be a winning strategy if done correctly. Take, for example,...
by Neal Spencer | Nov 13, 2023 | News
Recently, there has been a lot of buzz in the marketplace about the importance of storytelling in marketing, and specifically, using storytelling to create an emotional connection with customers via advertising. This is not a new idea. In fact, as far back as...
