by Jeni | Oct 19, 2015 | News
It’s the start of Advertising Week and to kick it off, the Outdoor Advertising Association of America (OAAA) is trying to capitalize on the growing fears that digital ads don’t reach real people. Despite the fact that companies have been spending a lot on...
by Neal Spencer | Oct 2, 2015 | News
What started as a recruiting campaign has turned into a rally cry for the University of Georgia. UGA began their digital billboard campaign around Atlanta back in August to remind in state prospects that they didn’t need to head to a neighboring state to find a...
by Neal Spencer | Sep 22, 2015 | News
As the school year got underway, some Mississippi State University fans apparently got pretty excited about their team and decided to add their logo to a local billboard. But the victim wasn’t upset…he said he was happy about the art that was added to his...
by Neal Spencer | Sep 1, 2015 | News
It was the “Summer of Hope” in the Washington D.C. area, as the National Center for Missing and Exploited Children partnered with Clear Channel Outdoor to post the photos of missing children on digital billboards at bus stops around the D.C. Metro area, as...
by Neal Spencer | Aug 24, 2015 | News
A New Jersey bank found a new way to engage consumers through an interactive billboard. TD Bank’s campaign, “Bank Human,” asks consumers to tweet their names to #humanhello. A message is then written and posted to a digital billboard in one of three...
by Neal Spencer | Aug 17, 2015 | News
Billboards have started popping up all over Metro Atlanta touting the University of Georgia…it’s all part of a new multi media campaign designed to show Bulldog pride and remind folks how sweet it is to be a part of the “Dawg Nation.” More than...
by Neal Spencer | Aug 10, 2015 | News
It’s probably hard for most of us to resist a physical challenge…that’s what Powerade seems to be banking on in their latest interactive ad campaign. Three billboards have been placed around the city of Berlin, Germany, each offering a different...
by Neal Spencer | Aug 3, 2015 | News
The Netherlands was battling a record setting heat wave last month. McDonald’s responded with a billboard in Downtown Amsterdam offering free McFlurries. The catch? The temperature had to hit 101 degrees. The billboard drew a crowd as temperatures began to...
by Neal Spencer | Jul 30, 2015 | News
Although digital billboards are still a relatively new form of advertising, they are making an impact. A new online study by Nielson found that consumers are able to recall the digital messages better than any other form of ad media. Consumers said the ads...
by Neal Spencer | Jul 24, 2015 | News
Beautiful photos adorn billboards in more than 25 countries thanks to Apple’s quest to create the “largest mobile gallery in history.” And the world is taking notice…the campaign won Apple and their agency, TBWA/Media Art Lab a Grand Prix prize...
