by Neal Spencer | Aug 24, 2015 | News
A New Jersey bank found a new way to engage consumers through an interactive billboard. TD Bank’s campaign, “Bank Human,” asks consumers to tweet their names to #humanhello. A message is then written and posted to a digital billboard in one of three...
by Neal Spencer | Aug 17, 2015 | News
Billboards have started popping up all over Metro Atlanta touting the University of Georgia…it’s all part of a new multi media campaign designed to show Bulldog pride and remind folks how sweet it is to be a part of the “Dawg Nation.” More than...
by Neal Spencer | Aug 10, 2015 | News
It’s probably hard for most of us to resist a physical challenge…that’s what Powerade seems to be banking on in their latest interactive ad campaign. Three billboards have been placed around the city of Berlin, Germany, each offering a different...
by Neal Spencer | Aug 3, 2015 | News
The Netherlands was battling a record setting heat wave last month. McDonald’s responded with a billboard in Downtown Amsterdam offering free McFlurries. The catch? The temperature had to hit 101 degrees. The billboard drew a crowd as temperatures began to...
by Neal Spencer | Jul 30, 2015 | News
Although digital billboards are still a relatively new form of advertising, they are making an impact. A new online study by Nielson found that consumers are able to recall the digital messages better than any other form of ad media. Consumers said the ads...
by Neal Spencer | Jul 24, 2015 | News
Beautiful photos adorn billboards in more than 25 countries thanks to Apple’s quest to create the “largest mobile gallery in history.” And the world is taking notice…the campaign won Apple and their agency, TBWA/Media Art Lab a Grand Prix prize...
by Neal Spencer | Jun 29, 2015 | News
No matter the time of the year, images from the Coca-Cola Company can elicit nostalgia…but as we head into Independence Day, Coke is one of the leaders in bringing out the feelings of patriotism. According to findings released from Brand Keys, a New York based...
