Billboard Advertising Revenues Continue to Rise

Billboard Advertising Revenues Continue to Rise

Billboard and other Out of Home Advertising (OOH) have seen revenues rise 4.1 percent in the second quarter of 2016, compared to the same time last year.  For the year to date, OOH is up 3.8 percent and is outpacing total local media, which is trending downward,...
Billboard Campaign Shows Support for Police

Billboard Campaign Shows Support for Police

A statewide billboard campaign has been launched in a show of support for law enforcement.  Hundreds of digital billboards will display the message, “Home of the Free because of Georgia’s Brave,” along with an image of a police officer or a badge....

Ad Campaign Aims to Keep Customers Away

Billboard campaigns are done to drive customers to a business, but a Texas funeral home is using billboards for just the opposite…to keep people away.  But it’s all in the name of safety.  The message is simple, “Don’t text and drive-we can...

Stay Puft Man Hits London for “Ghostbusters” Premiere

He’s back…and truly larger than life!  As a part of the premiere of the “Ghostbusters” reboot in London, Sony Pictures and its advertising agencies transformed a heavily traveled rail station to look like a New York station and put commuters in...
McDonald’s Campaign Aims for Unity

McDonald’s Campaign Aims for Unity

McDonald’s is hoping their billboard campaign will inspire people to come together and stop the violence at Euro 2016 in France.  Apparently, the fan violence between countries has been pretty brutal.  The billboard campaign features several different...
Local Student’s Work Displayed in Times Square

Local Student’s Work Displayed in Times Square

  “Words cannot describe it.  Amazing. Totally beyond crazy.”  Those are the words of Gwinnett Technical College student Bethany Wheeler after winning a national contest that placed her original design on a billboard smack dab in the middle of Times...
Rock Climbing in the Concrete Jungle

Rock Climbing in the Concrete Jungle

It would probably be the last place you’d expect to see anything relating to rock climbing, but surely stranger things have happened in Times Square.  This spring, Toyota aimed to put their new Rav 4 Hybrid vehicle front and center in New York City with a feat...
New Travel Game Replacing Classic Punch Buggy Game

New Travel Game Replacing Classic Punch Buggy Game

It started in Alabama, but can be played nearly anywhere in the Southeast now…it’s the Alexander Shunnarah billboard game!  There are so many of his billboards throughout Alabama, Georgia and Florida, that you would be hard pressed to go more than a few...
Billboard Technology Kills Mosquitoes

Billboard Technology Kills Mosquitoes

Brazil has been called “Ground Zero” for the Zika virus and health officials around the globe are focused on fighting the disease.  The Zika virus is thought to be linked to severe skull and brain defects in babies born in northeastern Brazil. Billboards...
Billboards Honor Prince with Simple Message

Billboards Honor Prince with Simple Message

Prince may be gone, but will never be forgotten.  Tributes to the icon have been popping up all over the world since his death on April 21st.  Buildings have been lit up in purple lights, social media has been ablaze with photos and quotes from his song lyrics, and...