Winners Announced for Project Yellow Light

Winners Announced for Project Yellow Light

The winners for the 2019 Project Yellow Light Scholarship competition were announced earlier this month in New York. More than 2700 students from around the country entered the competition, a near 70% jump over last year’s entries. Project Yellow Light was born...
Billboard Reach Expanding to Instagram

Billboard Reach Expanding to Instagram

Billboards and Out of Home advertising could be considered the grandparents to today’s modern forms of advertising, like social media. But they aren’t ready to retire. In fact, billboards seem to be working in sync, even expanding their reach into the...
Powerful Testimonials for Use of Billboards and OOH

Powerful Testimonials for Use of Billboards and OOH

It’s no secret that billboards are now being used for more than just advertising. Municipal authorities are seeing the benefits and reach of Out of Home Advertising (OOH) and using billboards to get messages of safety out as well. In times of bad weather,...
“Souptacular” Use of Billboards Make Viewers Hungry

“Souptacular” Use of Billboards Make Viewers Hungry

Panera Bread’s Winter billboard campaign will warm you up. They are running billboards in places that actually get cold in the winter, like Chicago. The billboards feature one of their popular winter items, hot soup. One campaign features a smoke machine mounted...
Pepsi Taunts Coke on Atlanta Billboards

Pepsi Taunts Coke on Atlanta Billboards

It’s not something Atlanta residents are used to seeing, being that Atlanta is the home of Coca Cola and its signature red and white logo. It’s something they are quite proud of. You don’t find many places that serve it, and those that do, there may...
Atlanta Billboards Aid in Fugitive Capture

Atlanta Billboards Aid in Fugitive Capture

Federal authorities are thanking the media, including the Outdoor Advertising Association of Georgia, for their role in the capture of a wanted Georgia gang member who was considered armed and dangerous.  The FBI and the Safe Streets Gang Task Force say the publicity...
National Billboard Campaign Honors Armed Forces

National Billboard Campaign Honors Armed Forces

In honor of Veteran’s Day, November 11th, the Outdoor Advertising Association of America (OAAA) is showing their respect in a big way.  OAAA was involved in creating a campaign that is simple, yet powerful.  All over the country, digital billboards are lighting...
Atlanta Among Cities with Longest Commute Times

Atlanta Among Cities with Longest Commute Times

It probably comes as no surprise to anyone in Atlanta that our great city made the list for the Top 10 Longest Commutes. Believe it or not, we came in at number 10.  So according to the study, there are 9 other cities in the U.S. with even longer commutes.  So maybe...