by Gunnar Millican | Nov 13, 2019 | News
Out Of Home media (OOH) meets consumers where they’re at…” on the go”. The most effective technique to utilize B2C, business to consumer, marketing is to be where your audience’s eyes are looking. Their eyes are on the road, in the stores they walk into, the...
by Susan 1 | Nov 12, 2019 | News
Digital marketing is a constantly evolving and changing medium. It is a mainstay in the advertising arena now, but didn’t exist 2 decades ago. Now, experts estimate that ad spend on digital marketing could surpass more traditional means, like television. The...
by Susan 1 | Oct 4, 2019 | News
Sometimes, the most effective advertising campaigns don’t focus on whatever product you’re selling at all, but rather, showcase your company’s efforts to improve the space you do business in. What we’re talking about here specifically is corporate citizenship....
by Susan 1 | Oct 4, 2019 | News
Spotify definitely belongs on your shortlist of companies to follow if you’re looking for innovative ad campaign ideas. Over the years, the company has been highlighted repeatedly for their imaginative ad campaigns and one of their more recent ones is no...
by Susan 1 | Sep 30, 2019 | News
Most advertisers want to target the people most likely to buy their product, therefore making the best use of their ad spend. What if you could nearly pinpoint where your best target audience is, and post your product or service there? Now you can. The charts below...
by Susan 1 | Sep 30, 2019 | News
Facebook has released some numbers showing the benefits of pairing their platform with an outdoor advertising campaign. According to the folks at Facebook, because the use of smartphones is so widespread and out of home advertising is so highly visible, businesses who...
by Susan 1 | Aug 19, 2019 | News
McDonald’s has been doing billboards for decades. Today, they are one of the biggest spenders in the Out of Home (OOH) arena. But they don’t play by what are considered the “rules” of good billboard creative. And it doesn’t seem to...
by Susan 1 | Aug 19, 2019 | News
A recent Neilsen study concluded that 66% of Out of Home (OOH) viewers used their smartphone after seeing an OOH ad. Most searched the brand, while others visited the advertiser’s website or downloaded an app. Chief Marketing Officer at the Outdoor Advertising...
by Susan 1 | Jul 10, 2019 | News
One of the highest honors in the Out of Home Advertising (OOH) industry is to have your design considered for a Grand Prix Award in Cannes. Some question the reason for the awards, while others say they add value to the industry and accurately reflect and reward it....
by Susan 1 | Jul 9, 2019 | News
About a month ago, Nielson released their latest study on Out of Home Advertising (OOH). It examined American travel habits and the OOH they are exposed to while doing so. The results revealed that more than 90% of travelers noticed OOH advertising within the month,...
