by Neal Spencer | Feb 11, 2025 | News
Sometimes, great advertising doesn’t have to be about the products or services you sell at all – at least not directly. Take, for example, a recent digital ad launched in New York city by Outfront Media for the Landmark 60 alliance. This brilliant ad campaign made...
by Neal Spencer | Feb 11, 2025 | News
Out-of-Home (OOH) advertising is on track for major growth in 2025. With digital transformation accelerating and brands looking for high-impact, data-driven solutions, OOH is set to dominate. Industry projections suggest global OOH revenue will hit $41.82 billion,...
by Neal Spencer | Jan 6, 2025 | News
The Coca Cola bottling company is always a great source of advertising inspiration. They’ve been in the game a long time and have produced scores of memorable ads over the years. This year is no exception, and you may have seen a billboard, or a snapshot of one...
by Neal Spencer | Jan 6, 2025 | News
Every year, a marathon is held in New York City. This race (26.2 miles in overall distance) draws competitors from all over the world. While Nike does not officially sponsor the race, this year, they made advertising history with their incredible, highly...
by Neal Spencer | Dec 9, 2024 | News
No matter how long you’ve been in business, your company has a history. It has a story, and it’s probably one that you’re rightly proud of. Have you ever considered leveraging your history in an upcoming advertising campaign? If you’re not even sure what that...
by Neal Spencer | Dec 9, 2024 | News
If you’re looking for an easy win where your next OOH advertising campaign is concerned, you can do a lot worse than studying the moves of one of the most successful companies in modern history – McDonalds. Even if you don’t eat at McDonalds, you’ve almost certainly...
by Neal Spencer | Nov 12, 2024 | News
There are any number of potential marketing strategies the owners of small to medium-sized companies can employ when it comes to OOH. Tell compelling stories with images. Use bold, eye-catching colors. Minimize text. That kind of thing. It’s...
by Neal Spencer | Nov 12, 2024 | News
There have been a lot of great billboard ad campaigns in recent months, but a recent one run by Impact Jobs takes the OOH Advertising game to a whole new level. If you’re not familiar with the company, it’s an employment opportunity company based out of Belgium and is...
by Neal Spencer | Oct 14, 2024 | News
It doesn’t matter if you’re a member of a political action committee, or the owner of a business who wants to make his or her voice heard when it comes to who you’re throwing your support behind in the upcoming election cycle, it pays to spend your advertising dollars...
by Neal Spencer | Oct 14, 2024 | News
There are lots of different theories one can use as the basis for creating an OOH advertising strategy, but honestly, sometimes keeping it simple is the best approach. A recent ad campaign by Belinda Gillies Art & Design for CeeBee Care, an in-home...
