Effective billboard advertising is one part art and one part science. You’ve got to be skilled at both the art and the science aspect if you want to see real, lasting success in your advertising campaigns. But what does that mean, exactly?
In this short piece, we’ll outline the basics. Let’s take a closer look.
Keep It Simple
You don’t normally want to get too wordy or try to convey a complex message with billboard advertising. Shorter is almost always better. Choose every word with care and for maximum impact.
Show, Don’t Tell
Words shouldn’t be the primary focus of a billboard ad in any event. They supplement the images but make no mistake, it is the images that create a memorable ad, and thus, an effective ad campaign. Your images should be chosen with even more care than the words you use!
Use Colors That Pop
People pass dozens, if not scores of billboards on any given day. If you want yours to stand out, then it needs to pop. The images need to be visually interesting and the colors need to be vibrant and attention-getting. If they’re not, your ad will simply get lost in the crowd.
Know When To Break The Rules
Rules, of course, were made to be broken, but breaking them is always a bit of a risk. If you have a truly innovative idea, you can get away with occasional rule-breaking but it’s something that must always be done with great care and consideration. Done well and correctly, however, it can lead to wildly successful ad campaigns.
If you’re struggling to come up with an idea you’re excited about, we can help with that! Our advertising experts have decades of experience and can help you not only design an amazing campaign, but also ensure that you get the greatest ROI from every advertising dollar you spend. Call us today at 770-391-8528 and let’s work together to make your next ad campaign absolutely unforgettable.
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