New Study Shows Billboards Get Noticed!

New Study Shows Billboards Get Noticed!

About a month ago, Nielson released their latest study on Out of Home Advertising (OOH). It examined American travel habits and the OOH they are exposed to while doing so. The results revealed that more than 90% of travelers noticed OOH advertising within the month,...
Winners Announced for Project Yellow Light

Winners Announced for Project Yellow Light

The winners for the 2019 Project Yellow Light Scholarship competition were announced earlier this month in New York. More than 2700 students from around the country entered the competition, a near 70% jump over last year’s entries. Project Yellow Light was born...
Students Paid to Become Walking Billboards

Students Paid to Become Walking Billboards

There are all sorts of on campus jobs college students can get these days…now, they can even become “Nomads.”  Students on the University of Washington campus in Bellevue, Washington can roam the campus with an iPad strapped to their backpack and...
Billboard Extensions Catch Eyes

Billboard Extensions Catch Eyes

They’ve been around for years, but that doesn’t make billboard extensions in the form of people or animals any less eye catching.  With all of the static on the landscape in Califronia, it’s a must in billboard advertising to be different. When it...

Free Agent Frenzy for NBA’s Top Talent

                LeBron James is a free agent and teams all over the country are hoping to lure him out of his home in Cleveland, Ohio. Rumor has it that the Los Angeles Lakers, Cleveland Cavaliers and the Philadelphia 76ers are...