Billboard Knows You’re Sick Before You Do

Interaction with a billboard seems to be a thing of the future…but everyday, companies are coming up with new ways to make it a reality.  Theraflu is at the center of a first-of-its-kind interactive billboard technology with a thermal detecting billboard...

Human Billboard Works in Raleigh

Digital billboards aren’t the only form of outdoor media that can change the message every few minutes…a human billboard recently debuted in Raleigh, North Carolina in which 63 people each held a panel of the billboard.  The message changed every few...

Apple Revives IPhone Billboard Campaign

Apple has revived a popular crowd sourcing billboard campaign that they did last year to promote the launch of the Iphone 6.  They are using photos taken with Iphones on billboards to show the quality that can come from the tiny camera.  This has prompted a huge...

New Billboard Campaign for IKEA is Mismatched

If you saw the billboard above, would you know it was all part of the plan or think that the installer should be fired?  The billboard design is done according to plan, as part of a new outdoor campaign for IKEA.  The company is acknowledging that their furniture is a...
Consumers Design Ford’s Digital Billboards

Consumers Design Ford’s Digital Billboards

The Ford Motor Company just finished up a unique angle on their digital billboard marketing…they allowed consumers to design billboards, then displayed them in cities all over the country.  It was part of their “By Design” campaign that started in...