Keep It Simple and Solve a Problem

Keep It Simple and Solve a Problem

Most people probably have never heard of EG America, but the company is a retail giant with more than 1500 convenience store locations, mostly centered in the northeast and the upper Midwest. If that name doesn’t ring a bell, then stores like Cumberland Farms, Turkey...
Embrace AR’s Coming of Age

Embrace AR’s Coming of Age

There was a time, not long ago, when people spoke of Augmented Reality in future tense.  It would be this super cool thing that would change the advertising game forever…when it arrived.  When they worked all the technical kinks out. Guess what?  It’s...
Branding Is the New Click

Branding Is the New Click

Clicks are disappearing. That’s not hyperbole. According to recent data, 60–75% of search queries are now answered without a single click. Users are getting their answers directly on the search page, through AI summaries, knowledge panels, and featured snippets. In...
Adidas Crosses Out the Future ­– It’s Here Now

Adidas Crosses Out the Future ­– It’s Here Now

Almost everyone, everywhere, has heard of Adidas.  The brand is one of just a handful that has a truly global reach. That, however, is both a blessing and a curse.  After all, once you have attained such lofty heights, the bottom is a very long way down and...
When Advertising Meets Activism

When Advertising Meets Activism

For years, Dove has been one of the leading corporate voices calling out dangerous toxic beauty standards for women.  They are everywhere in modern culture.  Women and girls are constantly bombarded with images displaying unrealistic beauty standards that...