A Smart Billboard That Delighted Movie Fans

A Smart Billboard That Delighted Movie Fans

Remember way back in the day (2004), there was a movie called “Mean Girls?” Well, twenty years later, Paramount Pictures is resurrecting it and the remake hit the big screen in 2024, which had fans of the original movie excited. The company leaned into the fan base of...
Display Your Product Boldly and With Pride

Display Your Product Boldly and With Pride

If you’ve got a great product that you’re proud of, sometimes advertising is as simple as just showing it off. If you’re not familiar with Bel Furniture, they’re a popular retail outlet in the great state of Texas, offering quality furniture at reasonable prices, and...
Keep It Simple and Solve a Problem

Keep It Simple and Solve a Problem

Most people probably have never heard of EG America, but the company is a retail giant with more than 1500 convenience store locations, mostly centered in the northeast and the upper Midwest. If that name doesn’t ring a bell, then stores like Cumberland Farms, Turkey...
Embrace AR’s Coming of Age

Embrace AR’s Coming of Age

There was a time, not long ago, when people spoke of Augmented Reality in future tense.  It would be this super cool thing that would change the advertising game forever…when it arrived.  When they worked all the technical kinks out. Guess what?  It’s...
Branding Is the New Click

Branding Is the New Click

Clicks are disappearing. That’s not hyperbole. According to recent data, 60–75% of search queries are now answered without a single click. Users are getting their answers directly on the search page, through AI summaries, knowledge panels, and featured snippets. In...